Chrome Compare
Side-by-side vehicle comparisons built on trusted data
Compare is a vehicle comparison API and UI solution that lets shoppers evaluate models side-by-side across brands. It returns arrays of comparably equipped vehicles for any configuration—highlighting differences and advantages in real time.
Core Strengths
Comprehensive and Fair Comparisons
• Compare vehicles within the same brand or across competitors
• Choose from Default Sets, Default Competitive Sets (JD Power-selected), or Custom Competitive Sets (user-defined)
• Automatically highlight primary vehicle advantages
Business Impact
Engagement That Drives Decisions
• Higher engagement and longer session times on brand and dealer sites
• Increase lead conversions through informed shopping
• Strengthened brand trust with unbiased, data-backed comparisons
Key Features
Rich, Interactive Experience
• Supports all model years and color-matched imagery
• Trim Compare UI to evaluate trims of the same model
• Consumer-friendly feature descriptions and side-by-side visuals
Built for Brands and Developers
• Available as a RESTful API or branded UI module
• Customizable interface with logos, colors, and branding
• Monthly analytics reports for UI clients
True Apples-to-Apples Comparison Logic
• Normalized data ensures fair, accurate comparison sets
• Automatically surfaces key differences and advantages
• Consistent vehicle content across all supported channels
Who Compare Is Built For
• OEM marketing and digital teams
• Dealer groups and retail networks
• Marketplaces and automotive portals
• Developers and integrators powering configurators and comparison tools
