Automotive Dealer – Merchandising

Attract stronger buyers with confidence

Turn inventory into stronger buyer demand by improving how vehicles are discovered, understood, and trusted online. This suite helps dealers create clearer listings, stronger comparisons, and more engaging digital experiences so higher-quality shoppers arrive informed, confident, and ready to move forward.

Dealer Merchandising Products

Create Buyer Demand

Ensure inventory is discovered, understood, and trusted by serious buyers across digital channels.

Dealer, OEM

SmartLeads

Advanced lead-scoring and validation engine that filters low-quality leads and delivers high-intent shoppers, using predictive modeling to improve clarity, efficiency, and conversion rates. Learn More Dealer

eData

Real-time data integration platform that connects DMS systems with downstream tools, securely transmitting normalized data without storage to ensure fast, reliable, and risk-free data flow. Learn More Dealer

VINpx

Displays accurate, colorized vehicle images for in-transit inventory, enabling dealers to merchandise vehicles immediately and eliminate “no image available” gaps in listings. Learn More Dealer

Ideal Inventory Images

Uses AI-enhanced processing to transform dealer photos into consistent, branded visuals by removing backgrounds, adjusting lighting, and applying showroom-quality presentation automatically. Learn More Dealer

Chrome Image Gallery

Provides high-resolution, color-matched vehicle imagery for every trim, color, and body style, ensuring consistent, engaging visuals across listings, configurators, and marketing channels. Learn More Dealer

Chrome Compare

Vehicle comparison API and UI solution that enables side-by-side evaluation across models and brands, highlighting differences and advantages using normalized, accurate vehicle data. Learn More Dealer

Chrome Construct

Hosted service that powers vehicle configuration and comparison experiences using normalized data, eliminating the need to manage complex schemas or maintain automotive datasets. Learn More Dealer, OEM

Certified Inventory

Unifies dealer data feeds into normalized inventory records with pricing, media, and incentives, delivering clean, consistent inventory to any destination via API or file. Learn More Dealer

VIN Descriptions

Delivers accurate vehicle descriptions, features, and equipment from a single VIN instantly, scaling from basic decoding to full OEM build-data validation. Learn More

See the Full Picture. Power Every Decision.

Attract stronger buyers through clearer listings and better discovery.