Certified Inventory
One source of truth for every vehicle, everywhere
Certified Inventory ingests feeds from all of a dealer’s systems of record and unifies them into complete, normalized inventory records—including pricing, photos, videos, comments, and incentives. With near-real-time mapping, editing, and standardization, it delivers clean, consistent inventory to any destination via API or file.
Core Strengths
Consistency Everywhere
• Unified dataset across websites, apps, marketplaces, and ads
• Aligned vehicle names, features, and pricing
• Near-real-time updates minimize stale listings
Business Impact
Fixed Data Means Elevated Experiences
• Reduce data discrepancies and improve shopper experience
• Faster go-to-market for updates and promotions
• Enhance merchandising and listing accuracy across all retail and ad platforms
Key Features
Built for Scale
• Consolidates multiple feeds into a single normalized pipeline
• Flexible delivery via API or file, any format or frequency
• Backed by turnkey support and 400+ partner integrations
Data You Can Trust
• Powered by our 30+ year catalog and VIN library
• Optional OEM build-data validation ensures 1:1 accuracy
• Integrated incentives, images, and feature rankings for enhanced depth
Comprehensive, Enriched Inventory Records
• Automatically maps, validates, and enhances vehicle data
• Applies consistent naming, pricing, and content standards
• Ensures partners and platforms receive complete, accurate records every time
Who Certified Inventory Is Built For
• Dealers and Dealer Groups
• Marketplaces, Portals, and Classified Platforms
• Retail Tech Providers (CRM, DMS, and Ad Platforms)
• OEM Digital Teams and Regional Field Operations
