Automotive

Power every automotive decision with confidence

JD Power combines automotive customer insights with transaction-based vehicle data to help businesses understand the market, track performance, and make confident decisions across the full automotive lifecycle.

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Why Automotive Leaders Choose JD Power

Better Decisions

Decision-ready intelligence spanning the full automotive lifecycle, grounded in real customer behavior and measurable outcomes.

Stronger Execution

Insights embedded into workflows through benchmarking, analytics, software, and advisory services—turning insight into action.

Measurable Performance

Improved experience, loyalty, sales, and profitability that drive sustained growth across the automotive industry.

Automotive data and insights at global scale

JD Power delivers automotive data, vehicle insights, and customer research through advanced analytics and industry expertise. Our data covers the full automotive lifecycle, helping businesses improve decision-making, optimize products and services, and respond faster to market changes.

95 %

of Online Vehicle Shoppers Interact with Our Content & Services

16 K+

Franchise Dealerships in Network

100 %

of the Vehicles Listed for Sale Today Are Covered by Our VIN Data

12 M

Vehicle Sales Captured Each Year

~ 225 K+

Automotive Consumers Surveyed Per Year

30 +

Years of Historical Auto Retail Data

$ 40 B

OEM Incentive Decisions Influenced

5 M

Consumers Surveyed Per Year

Ready to power smarter automotive decisions?

Discover how JD Power automotive data and insights help you improve performance and understand your customers.