Frequently Asked Questions

No automotive manufacturer holds an ownership stake in the company. This independence is crucial to maintain the integrity of their data and analyses, ensuring unbiased and accurate results. Automotive manufacturers rely on JD Power’s insights, and many are proud to be our clients.

JD Power is not publicly traded; it is owned by Thoma Bravo, a private equity company

JD Power is a data and analytics company. JD Power employs a rigorous approach to customer satisfaction research, gathering insights through benchmark studies, surveys, market research, and data analysis. This valuable information empowers companies to make informed decisions, optimize their products and services, and, ultimately, boost customer loyalty and profitability. 

It is not possible at this time to value imported vehicles as their specifications can differ significantly from UK specification.

We believe in transparency. That’s why we clearly explain how our data is generated, how accurate it is, and the insights it offers, so you can trust the information we provide. We continuously monitor market dynamics and residual value trends across manufacturers, vehicle segments, fuel types and more.
• Our Four-Step Valuation Process:
o Data Collection
We gather extensive market data from both wholesale and retail sources, capturing real-time trends and pricing activity.
o Statistical Modelling
Our data scientists apply advanced statistical models to this raw data, producing an initial valuation draft based on patterns and predictive analytics.
o Expert Review
Our editorial team, industry veterans with over a century of combined automotive experience, review the draft. They refine the data using their deep market knowledge and economic context.
o Final Valuation
This expert-edited data becomes the final valuation, offering a level of accuracy and reliability that sets us apart from the competition.

Our Data
We provide interactive dashboards that highlight both regional and national trends, helping you optimise pricing strategies, manage stock relocation, and tailor finance solutions to suit your business needs. Glass’s has comprehensive databases identifying all models and derivatives in the UK market. By linking the Vehicle Registration Mark (VRM) to the Glass Code for each vehicle it is possible to precisely identify each model, each part number and specific repair information for each vehicle.
Valuation Insights
Our valuation process is powered by up to 1.4 million trade and 8 million retail observations each year. These data points are analysed using advanced statistical models and fine-tuned by expert editors to deliver highly accurate trade and retail values.

Our products are designed for the European market and are also available across Australia, offering consistent and compatible coverage to support your business wherever you operate.

We’re committed to delivering the best possible experience across all our applications. To ensure optimal performance and security, we strongly recommend keeping your browser up to date.

As we continue to roll out updates and new features in the coming years, we advise using the latest versions of Google Chrome or Microsoft Edge for the most seamless experience.

Regular browser updates not only enhance usability but also ensure you benefit from the latest security enhancements and compatibility improvements.

Yes. JD Power Awards are widely recognized as legitimate and credible indicators of customer satisfaction and product quality. Each award is based on feedback from verified customers with actual experience using the product or service being evaluated.

We use self-funded, independent research and apply rigorous methods to ensure respondents are genuine customers—unlike some online platforms where user verification may be less stringent. Our rankings are not influenced by industry experts, advertisers, editorial opinions, or clients, preserving our reputation for unbiased, data-driven insights.

Consumers trust our awards because they are an unvarnished, direct representation of the voice of the customer – not editors or experts. For companies that earn JD Power Awards, the trophy reflects their hard work and dedication to providing an exceptional customer experience. They are uniquely based on rigorous, self-funded, unbiased research, and are widely respected by shoppers, companies, and the media. Our methodology is transparent and publicly available, allowing companies and consumers to understand how we arrive at our ratings, rankings, and recognitions.

For decades, awarded brands have celebrated with employees and the communities they serve. The JD Power Award has been featured in thousands of commercials receiving billions of impressions. As the trusted symbol of excellence, our Awards help companies increase consumer consideration and stand out in the crowd for the right reasons.

To protect consumers and the integrity of our results, JD Power has strict guidelines for advertising claims, and every advertising claim related to a study is reviewed prior to publication to ensure accuracy. Only highest-ranked performers in predefined categories can license the use of JD Power awards in promotions and advertising.

Prior permission is required from JD Power for the use of any of our logos, word marks, and medallions.

Only brands that earn JD Power awards by ranking highest in award-eligible syndicated studies may purchase JD Power trophies.

JD Power awarded brands can purchase physical trophies and merchandise to showcase their achievement to customers, employees, and industry stakeholders.

No, companies cannot buy a JD Power Award win.

The research behind JD Power Awards is self-funded and independently conducted, and ranked brands do not pay to participate.

The brand(s) that ranks highest in each of the segments profiled and meets predetermined award criteria have the opportunity to promote their award publicly through the JD Power licensing program.

Yes—use of JD Power information, articles, press releases, quotes, images, charts, awards, or brand must be pre-approved in writing by JD Power. Requests can be submitted via this form. (https://share.hsforms.com/2gnmOub7NT3yLMsPkley6sg2iv1s)

Each year, JD Power conducts self-funded, independent surveys with millions of consumers to better understand their opinions, perceptions, and expectations about a variety of products and services.

The brands, products, or services that earn the highest index ranking based on feedback from a representative sample of verified customers determine the award recipient.

Brands earn a JD Power Award by ranking highest in an award-eligible study based on customer feedback and meeting program criteria. See answer to question above, “How Are Awards Determined?”

JD Power transparently makes the results of award-eligible studies available for free on their website and via nationally syndicated press releases. Access our recent press releases here. 

The number of JD Power Awards presented varies by market and region. Access more information here. 

JD Power evaluates customer satisfaction and presents awards in several primary industries including:

Automotive
Financial Services
Insurance
Telecommunications
Travel and Hospitality
Utilities
Healthcare
Retail
Access the list of most recent award recipients.

Yes, you may send links to JD Power articles or press releases via email for personal, noncommercial purposes only. However, if the email is for commercial purposes or is sent to a paid subscriber list, prior written permission is required.

For use by media: Charts, graphs, and direct quotes extracted from JD Power press releases and articles for use by the media must be accompanied by a statement identifying JD Power as the publisher and the study from which it originated as the source. Rankings are based on numerical scores, and not necessarily on statistical significance. No advertising or other promotional use can be made of the information in in releases, articles, or JD Power survey results without the express prior written consent of JD Power.

With written permission—under certain circumstances, it may be permissible to make direct quotes from JD Power articles or press releases for non-commercial use cases. The context, number and length of the quotes, as well as the nature of the use, will determine requirements.

Editing and modification of JD Power content is generally not permitted and must be approved by JD Power. It is never acceptable to selectively quote from articles in a manner that changes their meaning, to take quotes out of context or to combine quotes to create a sentence. It may also be considered infringement if a large percentage of the publication consists of quotes from JD Power articles, or if a large amount of a JD Power article, chart, or image is copied and used.

Please submit this form to request permission to use JD Power content. (https://share.hsforms.com/2gnmOub7NT3yLMsPkley6sg2iv1s)

JD Power Awards are earned by brands, products or services that rank highest in independent benchmarking studies. 

JD Power announces Award results for eligible studies throughout the year. Access our recent press releases here. 

Over the decades, some customer-focused brands have consistently earned JD Power awards, often for multiple consecutive years thanks to an unwavering, top-down commitment to making customer satisfaction and quality cornerstones of their corporate culture.

JD Power uses a composite index. A composite index is essentially a group of numbered scores that are averaged together to provide an overall view of a specific sector or industry. This increases the validity and reliability of the data in return, making it more actionable.
When you use a composite index, less sample is needed because the measurement is more reliable and valid. Statistically, a sample size of 30 is generally considered large. Especially in academic research. With a 100 minimum sample size per brand, JD Power provides an incredible source of truth for our study benchmark and a feasible way for consumers and brands to identify best-in-class performance.

JD Power study rankings are based on independent, self funded research using advanced statistical models and data analytics to evaluate customer satisfaction, product quality, brand image, market trends, and related experiences.

At the core of our methodology is our research science. Our studies are designed by JD Power’s team of research scientists responsible for the rigor and representative nature of all JD Power research. We ensure representative brand coverage within defined markets and analyze customer feedback across various touchpoints and experiences with a product or service to give you confidence that our findings are truly reflective of the populations evaluated. We also provide insights from experienced industry experts and stakeholders to supply a comprehensive view of the market.

Our methodologies have been validated and praised by media outlets, as well as thoroughly reviewed, and put into action by our clients.

JD Power studies are available to study subscribers. Subscribers to a JD Power study or report will be provided access to the results. To purchase JD Power studies, please fill out the form below.

JD Power surveys millions of individuals each year to conduct research globally. We use various ways to research customer interactions, including email, mail, phone, and social media. Individuals surveyed are sourced independently by JD Power and vetted through a rigorous validation process. 

Depending on the industry, JD Power may categorize companies by region or other experience-relevant segments. Our approach provides more actionable insights for businesses and consumers. For example, a national company may perform better in one geographic area versus another.

We set minimum brand coverage requirements within defined markets, so we deliver insights that accurately reflect the areas we measure. Brands profiled in the JD Power syndicated studies make up a minimum of 67% of the industry marketplace and include at least four competing brands. A minimum of 100 respondents per brand must be collected for a brand to be profiled.

JD Power collects feedback from verified consumers who have first-hand experience with evaluated companies and products to provide an accurate picture of the markets we measure.

To capture the “right data, from the right people at the right time. ” We use a three-pronged approach to check the validity of respondent’s surveys are completed during the panel registration, in-survey questions and throughout other key research checkpoints.

What Industries Benefit from JD Power Studies?
Businesses in a variety of industries benefit from JD Power’s consumer satisfaction insights, including:
• Automotive
• Financial Services
• Healthcare
• Home Improvement
• Insurance
• Technology, Media & Telecom
• Utilities
• Travel & Hospitality
• Senior Living
• Customer Service Solutions

Pricing for subscriptions to JD Power syndicated benchmark studies vary based on the study and client sample size

Composite index are used as it increases the validity and reliability of the data in return, making it more actionable. A composite index is a group of numbered scores that are averaged together to provide an overall view of a specific sector or industry.
These composite indices yield greater our methods to maximize the insights acquired from each sample and efficiently brand-level detail than single-item questions or other less rigorous measures. We’ve engineered y generate enormous quantities of high-quality, predictive information.
There is a diminishing benefit as sample sizes increase. At a sample size of 100, sampling error starts to flatten. Going beyond 300 provides little benefit to precision while cost increases exponentially.
The validity, reliability, and actionability of our approach has been applauded for more than 50 years.

Can I use JD Power data and research for academic purposes?
While we do not provide data or research without a subscription, you may find insights you are looking for in our press releases (https://www.jdpower.com/business/pressroom). If you have additional questions, you may submit them to [email protected].

All media inquiries can be sent to [email protected]

You can search through career opportunities here. 

Unless a paper survey was included in the envelope mailed to you it is not possible to provide you with a paper version of the survey.  We hope you will still consider taking it online.  We’ve made it easy to do so from a desktop or laptop computer, tablet, or mobile device.

Our toll free number is (888) 537-6937 (888 JDPower). 

Independence and integrity in our research is extremely important to us. That’s why we do not send out surveys on request. Our surveys are sent to consumers whose names are randomly selected from data maintained by independent companies. This helps us avoid any bias in the data.

As a third-party market research company, we cannot intercede on behalf of consumers. You will need to contact the company directly. 

Not interested in receiving our surveys? No problem. We respect your privacy and can add you to our do not survey list.  You can opt-out online at: https://telljdpower.com/optout

Please ensure you are typing the full, correct passcode into your computer browser. The browser is located at the top of your screen. If you are still having issues, please email us at [email protected] with your name and the survey title.

You will likely receive a follow-up reminder in the mail with another invitation.  If you do not, please email us at [email protected] with your contact information and the survey name. If a replacement is available for that project we will send it out to you.

This depends on the survey.  Please email us at [email protected]  with your contact information and the survey name. If a replacement is available for that project we will send it out to you.

For many of our automotive studies, we are provided information from an independent third party that has contractual access to state vehicle registrations and other automotive information for market research purposes. In other instances contact information is provided by JD Power’s clients. Contact information is used for market research purposes only. We will not try to sell you anything and the information is not sold to other parties.

The results of JD Power studies are used by companies to improve the products and services that you and other consumers like you purchase and utilize every day. Your opinions produce insights that help brands improve their products and learn about their brand experience. Consumers can view results from our studies on our website at www.jdpower.com

No, we respect your privacy and never sell contact information.