Brand Licensing

Consumers trust our awards because they are an unvarnished, direct representation of the voice of the customer – not editors or experts. For companies that earn JD Power Awards, the trophy reflects their hard work and dedication to providing an exceptional customer experience. They are uniquely based on rigorous, self-funded, unbiased research, and are widely respected by shoppers, companies, and the media. Our methodology is transparent and publicly available, allowing companies and consumers to understand how we arrive at our ratings, rankings, and recognitions.

For decades, awarded brands have celebrated with employees and the communities they serve. The JD Power Award has been featured in thousands of commercials receiving billions of impressions. As the trusted symbol of excellence, our Awards help companies increase consumer consideration and stand out in the crowd for the right reasons.

To protect consumers and the integrity of our results, JD Power has strict guidelines for advertising claims, and every advertising claim related to a study is reviewed prior to publication to ensure accuracy. Only highest-ranked performers in predefined categories can license the use of JD Power awards in promotions and advertising.

JD Power Awards are earned by brands, products or services that rank highest in independent benchmarking studies. 

No, companies cannot buy a JD Power Award win.

The research behind JD Power Awards is self-funded and independently conducted, and ranked brands do not pay to participate.

The brand(s) that ranks highest in each of the segments profiled and meets predetermined award criteria have the opportunity to promote their award publicly through the JD Power licensing program.

Only brands that earn JD Power awards by ranking highest in award-eligible syndicated studies may purchase JD Power trophies.

JD Power awarded brands can purchase physical trophies and merchandise to showcase their achievement to customers, employees, and industry stakeholders.

Each year, JD Power conducts self-funded, independent surveys with millions of consumers to better understand their opinions, perceptions, and expectations about a variety of products and services.

The brands, products, or services that earn the highest index ranking based on feedback from a representative sample of verified customers determine the award recipient.

Brands earn a JD Power Award by ranking highest in an award-eligible study based on customer feedback and meeting program criteria. See answer to question above, “How Are Awards Determined?”

JD Power evaluates customer satisfaction and presents awards in several primary industries including:

Automotive
Financial Services
Insurance
Telecommunications
Travel and Hospitality
Utilities
Healthcare
Retail
Access the list of most recent award recipients.

JD Power transparently makes the results of award-eligible studies available for free on their website and via nationally syndicated press releases. Access our recent press releases here. 

The number of JD Power Awards presented varies by market and region. Access more information here. 

JD Power announces Award results for eligible studies throughout the year. Access our recent press releases here. 

Over the decades, some customer-focused brands have consistently earned JD Power awards, often for multiple consecutive years thanks to an unwavering, top-down commitment to making customer satisfaction and quality cornerstones of their corporate culture.

Yes. JD Power Awards are widely recognized as legitimate and credible indicators of customer satisfaction and product quality. Each award is based on feedback from verified customers with actual experience using the product or service being evaluated.

We use self-funded, independent research and apply rigorous methods to ensure respondents are genuine customers—unlike some online platforms where user verification may be less stringent. Our rankings are not influenced by industry experts, advertisers, editorial opinions, or clients, preserving our reputation for unbiased, data-driven insights.

Yes—use of JD Power information, articles, press releases, quotes, images, charts, awards, or brand must be pre-approved in writing by JD Power. Requests can be submitted via this form. (https://share.hsforms.com/2gnmOub7NT3yLMsPkley6sg2iv1s)

Prior permission is required from JD Power for the use of any of our logos, word marks, and medallions.

For use by media: Charts, graphs, and direct quotes extracted from JD Power press releases and articles for use by the media must be accompanied by a statement identifying JD Power as the publisher and the study from which it originated as the source. Rankings are based on numerical scores, and not necessarily on statistical significance. No advertising or other promotional use can be made of the information in in releases, articles, or JD Power survey results without the express prior written consent of JD Power.

With written permission—under certain circumstances, it may be permissible to make direct quotes from JD Power articles or press releases for non-commercial use cases. The context, number and length of the quotes, as well as the nature of the use, will determine requirements.

Editing and modification of JD Power content is generally not permitted and must be approved by JD Power. It is never acceptable to selectively quote from articles in a manner that changes their meaning, to take quotes out of context or to combine quotes to create a sentence. It may also be considered infringement if a large percentage of the publication consists of quotes from JD Power articles, or if a large amount of a JD Power article, chart, or image is copied and used.

Please submit this form to request permission to use JD Power content. (https://share.hsforms.com/2gnmOub7NT3yLMsPkley6sg2iv1s)

Yes, you may send links to JD Power articles or press releases via email for personal, noncommercial purposes only. However, if the email is for commercial purposes or is sent to a paid subscriber list, prior written permission is required.