SmartDigital Retail Digital Programs
Drive Digital Performance at Scale
Retail Digital Programs are full-service retail performance platforms that simplify, standardize, and scale digital success across dealer networks. Acting as an extension of OEM teams, it unifies vendor oversight, tool certification, field support, and performance reporting—ensuring consistent execution and higher conversion across every rooftop.
Core Strengths
One Hub for Dealer Success
• Unified dashboards for vendor benchmarking and performance visibility
• Real-time ROI tracking across vendors and channels
• Standardized reporting for tools, lead management, and digital workflows
• Scalable certification framework for vendor and CRM integrations
• Network-wide consistency across digital tools, listings, and customer experience
Business Impact
Stronger Performance Across Every Rooftop
• Stronger lead quality and faster response times
• Clear digital ROI for smarter investment decisions
• Consistent digital experiences across every dealer
• Improved digital advertising efficiency through data-backed recommendations
Key Features
Smarter Lead Management
• Automatic enrichment, scoring, and routing of leads
• Programmatic reactivation of unsold leads
• Prioritization of high-intent prospects using proven scoring logic
Show the Right Vehicle, the Right Way
• Certified inventory data and VIN-accurate imagery
• EV shopper engagement tools and content
• VIN-specific dynamic video ads with rich media assets
Visibility That Powers Better Decisions
• ROI by vendor, channel, and region
• Performance insights consolidated into one dashboard
• Digital advertising optimization recommendations grounded in objective data
Who Retail Digital Programs Are Built For
• Automotive OEMs and national sales companies
• Dealer network, marketing, and retail operations teams
• Regional groups managing digital execution at scale
