U.S. Paint Satisfaction Study
Benchmark Paint Brand and Retailer Satisfaction
The Paint Satisfaction Study is a comprehensive paint market research report, examining the key drivers of satisfaction among customers who purchased and applied interior and exterior paints and stains. It measures seven paint brand performance drivers plus retailer experience across five critical dimensions.
What the Study Measures
A Complete View of Paint Brand Performance and Customer Satisfaction
Paint brand satisfaction is measured across seven key drivers:
• Application
• Durability
• Offerings
• Coverage
• Cleaning surfaces
• Brand trust
• Price
Retail customer experience is measured across:
• Online experience
• In-store experience
• Service and staff
• Merchandise and price
Includes:
• Interior and exterior paint and stain
• Wave 1 and final results
• PowerSource benchmark reporting
• Performance Report eligibility
How it works
How the Paint Satisfaction Study Works
• Surveys customers who purchased and applied paint or stain
• Measures paint brand performance across seven drivers
• Measures retailer experience across five dimensions
• 2026 fielding begins January 2025
• Wave 1 publishes September 23, 2025
• Final results publish March 24, 2026
Core Strengths
Optimize Paint Performance and Customer Experience
• Diagnose paint performance drivers at the brand level
• Benchmark retailer online and in-store experiences
• Track customer perception across interior, exterior, and stain products
• Identify pricing and product offering gaps
• Compare against leading paint brands and retailers
Business Impact
Strengthen Brand and Retailer Paint Performance
• Aligns brand investment with seven key drivers including durability and coverage
• Improves retailer performance across online, in-store, service, and price
• Differentiates against leading paint brands BEHR, Sherwin-Williams, and Benjamin Moore
• Supports award licensing for top-ranking paint brands and retailers
• Drives repeat purchase through validated customer insightsH”
Key Dates
2025
Fielding Begins: July 2024
Wave 1 Publish: December 11, 2024
Publish: March 25, 2025
Press release: March 25, 2025
2026
Fielding Begins: January 2025
Wave 1 Publish: September 23, 2025
Publish: March 24, 2026
Press release: March 24, 2026
2027
Fielding Begins: January 2026
Wave 1 Publish: September 22, 2026
Publish: March 23, 2027
Press release: March 23, 2027
Press Release & Award Information
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the Paint Satisfaction Study as a prerequisite.
2026 & 2027 Brands Targeted to be Profiled
Profiled Brands
Interior Paint Brands (2026)
BEHR
Benjamin Moore
Dutch Boy
Glidden
Sherwin-Williams
Valspar
Exterior Paint Brands (2026)
BEHR
Benjamin Moore
Dutch Boy
Glidden
Sherwin-Williams
Valspar
Exterior Stain Brands (2026)
BEHR
Benjamin Moore
Cabot
Olympic
Rust-Oleum
Sherwin-Williams
Thompson’s WaterSeal
Valspar
Paint Retailers (2026)
Ace Hardware
Benjamin Moore independent retailer
Lowe’s
Menards
Sherwin-Williams
The Home Depot
Walmart
Interior Paint Brands (2027)
Sherwin-Williams
BEHR
Valspar
Glidden
Benjamin Moore
Rust-Oleum
Dutch Boy
Interior Paint Brands (2027)
Sherwin-Williams
BEHR
Valspar
Glidden
Benjamin Moore
Rust-Oleum
Dutch Boy
Exterior Paint Brands (2027)
Sherwin-Williams
BEHR
Valspar
Glidden
Benjamin Moore
Dutch Boy
Exterior Stain Brands (2027)
BEHR
Sherwin-Williams
Thompson’s WaterSeal
Rust-Oleum
Valspar
Benjamin Moore
Glidden
Olympic
Dutch Boy
Ready Seal
Cabot
Paint Retailers (2027)
The Home Depot
Lowe’s
Sherwin-Williams Paint Store
Ace Hardware
Walmart
Benjamin Moore independent retailer
Menards
Designed for Paint Brand and Retail Leaders
• Paint brand product executives
• Retail operations and merchandising leaders
• Marketing and brand strategy teams
• Digital and ecommerce leads
• Customer experience executives
• Competitive intelligence heads
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
