U.S. Home Improvement Retailer Satisfaction Study
Drive Customer Satisfaction in Home Improvement Retail
The Home Improvement Retailer Satisfaction Study is a benchmarking market research report measuring key drivers of satisfaction among customers who purchased home improvement products from a retailer. It evaluates the overall customer experience across eight key drivers including services, trust, and value.
What the Study Measures
A Complete View of Home Improvement Retail Performance and Benchmarking
Customer satisfaction is measured across eight key drivers:
• Additional services
• Digital tools
• Level of trust
• People and staff
• Products and supplies
• Return policy and process
• Store and facility
• Value for price paid
Includes:
• Retail benchmarking against leading competitors
• PowerSource platform access
• Competitor analysis
• Performance Report eligibility
How It Works
How the Home Improvement Retailer Satisfaction Study Works
• Surveys customers who purchased from home improvement retailers
• Measures satisfaction across eight key customer experience drivers
• Delivers Wave 1 and final results each cycle
• 2026 Wave 1 publishes November 12, 2025
• 2026 final results publish May 13, 2026
• Subscribers access PowerSource for benchmark reporting
Core Strengths
Outperform Home Improvement Competitors
• Understand the full home improvement customer journey
• Benchmark performance against leading national retailers
• Identify service gaps and digital experience opportunities
• Align pricing and value strategy with customer expectations
• Strengthen store and return-process experiences
Business Impact
Win on the Eight Drivers of Home Improvement Retail
• Improves retention by aligning with people, products, and return policies
• Strengthens digital tools and in-store trust across key customer segments
• Prioritizes store and facility investments around customer-valued drivers
• Differentiates against Ace Hardware, Lowe’s, Menards, The Home Depot
• Supports award licensing to stand out in a competitive retail market
Key Dates
2025
Fielding Begins: July 2024
Wave 1 Publish: January 23, 2025
Publish: May 14, 2025
Press release: May 14, 2025 2026 HOME IMPROVEMENT RETAILER MILESTONES2026
2026
Fielding Begins: March 2025
Wave 1 Publish: November 12, 2025
Publish: May 13, 2026
Press release: May 13, 2026 2027 HOME IMPROVEMENT RETAILER MILESTONES2027
2027
Fielding Begins: March 2026
Wave 1 Publish: November 19, 2026
Publish: May 12, 2027
Press release: May 12, 2027
Press Release & Award Information
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the Home Improvement Retailer Satisfaction Study as a prerequisite.
2026 & 2027 Brands Targeted to be Profiled
Profiled Brands
Home Improvement Retailers
Ace Hardware
Lowe’s
Menards
The Home Depot
Designed for Home Improvement Retail Leaders
• Store operations executives
• Digital tools and ecommerce leads
• Merchandising and category managers
• Customer experience and service leaders
• Loyalty and marketing strategists
• Competitive intelligence teams
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
