U.S. Mattress Satisfaction Study
Understand Mattress Buyers and Drive Loyalty
The Mattress Satisfaction Report is a syndicated market research and benchmarking study analyzing the mattress purchase journey and customer experience of customers who purchased a mattress in the past 12 months. It gives mattress brands deeper understanding of customer needs, shopping preferences, purchase decision drivers, and expectations.
What the Study Measures
A Complete View of Mattress Customer Experience and Purchase Journey
The Mattress Satisfaction Report benchmarks feedback across seven customer experience factors:
• Comfort
• Value given price paid
• Support
• Durability
• Warranty
• Variety of features
• Customer service
Includes:
• Retail and Online purchase segments
• Shopping preference insights
• PowerSource benchmark reporting
• Competitor analysis
How it works
How the Mattress Satisfaction Report Works
• Profiles customers who bought a mattress in past 12 months
• Measures seven key customer experience factors across the purchase and ownership journey
• Covers two award segments: Retail and Online purchase channels
• Fielding begins August 2025
• Publish date November 4, 2025
• Press release November 6, 2025
Core Strengths
In-Depth Mattress Customer Insights
• Analyze recent mattress customers and shopping preferences
• Identify key decision drivers influencing mattress purchases
• Gain actionable insights to improve customer satisfaction
• Benchmark Retail and Online purchase segments
• Access competitor analysis via PowerSource
Business Impact
Drive Retail and Online Mattress Satisfaction
• Improves purchase intent by identifying key shopping preferences
• Optimizes post-purchase customer experience, including comfort, support, and value perception
• Separates retail and online segment strategies with distinct benchmarks
• Strengthens key customer experience drivers, including warranty, variety, and service
• Supports award licensing across Retail and Online segments
Key Dates
2025
Fielding: Start: August 2025
Publish: November 4, 2025
Press Release: November 6, 2025
Press Release & Award Information
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the Mattress Satisfaction Report as a prerequisite.
Profiled Brands
Retail Purchase Segment
Serta
Sealy
Tempur-Pedic
Sleep Number
Purple
Online Purchase Segment
Serta
Sealy
Purple
Sleep Number
Tempur-Pedic
Ashley Sleep
Casper
Designed for Mattress Brand Leaders
• Brand and marketing executives
• Product and category managers
• Ecommerce and direct-to-consumer leads
• Customer experience and service heads
• Retail partnerships managers
• Competitive intelligence teams
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
