News
Winning New Business Strategies for Commercial Health Plans
Health insurance is a cornerstone of the employer value proposition and offering health coverage from a trusted, reputable insurer can significantly affect employee satisfaction and retention. In fact, 62% of employees say their benefits package makes them more inclined to stay with their current employer. Moreover, employees who feel their company genuinely cares about their well-being are 5.8 times more likely to stay for the long term.Given the importance of benefits to employees, it is imperative that plan sponsors look for commercial health plan providers that are committed to member satisfaction. This also presents a key opportunity for commercial health plan marketers tasked with growing an insurance company's membership through plan sponsors.
