Configuration Analytics
Build what sells. Eliminate what doesn’t.
Configuration Analytics is JD Power’s configuration optimization tool that fuses vehicle content data—features, options, and build combinations—with real-time sales performance. It identifies which configurations drive sales and profit, helping OEMs manage complexity, eliminate waste, and maximize profitability from product planning through in-market performance.
Configuration Intelligence
• Fuses vehicle content data with real-world sales and transaction performance
• Provides configuration-level intelligence across features, packages, and trims
• Enables analysis of content, pricing, and demand relationships
• Benchmarks performance across models, brands, segments, and competitors
• Supports regional and market-level analysis across geographies
Build Smarter, Sell Faster
• Reduces complexity across vehicle configurations and production decisions
• Improves profitability through optimized feature and package strategies
• Aligns product planning with real-world demand and sales performance
• Increases inventory efficiency by focusing on high-performing configurations
• Supports better pricing and content decisions across the product lifecycle
Key Features
Config Performance Analysis
• Features, packages, and configuration combinations
• Configuration data with sales performance and pricing metrics
• Enables analysis at feature, package, and full configuration levels
Competitive Benchmarking
• Across models, brands, and segments
• Features, packages, and configurations against competitors
• Days to turn, profit, and volume
• Regional benchmarking for geographic performance differences
Configuration Optimization
• Time series analysis across model years and market cycles
• Configurations over time and changing conditions
• High- and low-performing feature and package combinations
• Optimization of content strategy before and after market launch
Who Configuration Analytics Is Built For
• OEM Product Planning, Marketing, and Regional Sales/Distribution teams
• Engineering and Planning personnel defining trims and features
• Dealer groups and Field reps using insights to guide ordering
