Brand Licensing
Certifications
Explore all available JD Power Certification programs
JD Power Certifications recognize organizations that deliver superior customer experiences based on rigorous benchmarking and operational evaluation. These programs validate performance, differentiate your brand, and provide a credible way to demonstrate your commitment to excellence.
Recognition Backed by Data and Operational Rigor
- Certification based on independent JD Power benchmarks and evaluation
- Combines customer satisfaction data with operational best practices
- Programs designed to reflect what customers value most
- Structured criteria ensure consistency, credibility, and transparency
Key Features
Validate Performance with Independent Certification
- Certification reflects performance against JD Power benchmarks
- Demonstrates service excellence in key customer experience areas
- Differentiates certified organizations from competitors
- Provides a credible, third-party validation of results
Apply Certification Across Marketing and Communications
- Use certification in marketing and promotional materials
- Reinforce credibility in customer-facing channels
- Support internal engagement and employee pride
Support Long-Term Performance and Growth
- Highlight commitment to continuous improvement
- Strengthen customer retention and loyalty
- Increase brand differentiation and consideration
- Enable consistent positioning across campaigns and channels
Who JD Power Certifications Are Built For
- Organizations focused on improving customer satisfaction and service quality
- Customer experience, operations, and service leaders
- Marketing and brand teams seeking credible proof points
- Companies looking to differentiate in competitive markets