U.S. Electric Vehicle Consideration (EVC) Study
See What Drives—and Discourages—EV Interest
The U.S. Electric Vehicle Consideration (EVC) Study measures how likely new-vehicle shoppers are to consider a battery electric vehicle (BEV), or plug-in hybrid (PHEV). It identifies the motivations, concerns and market shifts shaping EV shopper behavior—and reveals what brands must do to convert interest into action.
What the Study Measures
A Complete View of EV Shopper Sentiment
Evaluates upper-funnel EV decision drivers across four core dimensions:
• Awareness and familiarity
• Cross-shopping behavior
• Perceived barriers (range, price, charging, etc.)
• Information gaps and misconceptions
Tracks:
• Demographic and psychographic profiles
• Monthly and annual shifts in EV consideration
How It Works
How the Electric Vehicle Consideration (EVC) Study Works
• Combines quantitative and attitudinal survey data from new-vehicle shoppers
• Measures willingness to consider EVs and the reasons behind it
• Captures shifts in sentiment following market changes or policy updates
• Provides a comprehensive benchmark of upper-funnel EV readiness
Core Strengths
Clearer Demand Signals, Better Targeting
• Reveals the messages, incentives and attributes that increase EV interest
• Helps OEMs evaluate if consumer interest aligns with EV investment
• Supports marketing teams in addressing top deterrents to EV adoption
• Enables ongoing trend tracking through Monthly Pulse reporting
Business Impact
Improve Targeting, Increase Consideration
• Aligns EV strategies with real consumer sentiment
• Reduces wasted marketing spend with precise audience targeting
• Strengthens collaboration with utilities and policymakers
• Supports proactive adjustments based on monthly shifts in consideration
Key Dates
2026
Fielding: Monthly Pulse: January — December 2026Annual Study: January — April 2026Monthly
Publish: January – December 2026
Annual Publish: May 13, 2026
Press Release: May 14, 2026
Press Release Information
Press Release Information
JD Power issues a national press release that will highlight key findings and trends from the study.
Who should use it
Designed for EV Strategy, Marketing, and Policy Teams
• OEM marketing and brand strategy leaders
• Utility providers
• Government and transportation agencies shaping EV policy
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
