U.S. Electric Vehicle Experience (EVX) Ownership Study
Understand the Real EV Ownership Experience
The U.S. Electric Vehicle Experience (EVX) Ownership Study benchmarks satisfaction among BEV and PHEV owners across the full ownership journey. Powered by PlugShare and JD Power’s proprietary data, this study reveals what drives advocacy, loyalty and repeat purchase among today’s EV owners.
What the Study Measures
A Complete View of EV Ownership Satisfaction
Evaluates owner sentiment across four core dimensions:
• Cost of ownership
• Range satisfaction
• Charging ease
• Driving enjoyment
Includes:
• Benchmarking across mass market and premium brands
• Integration of PlugShare behavioral insights
How It Works
How the EVX Ownership Study Works
• Measures satisfaction among BEV and PHEV owners
• Covers purchase motivations, charging behavior, and day-to-day driving
• Combines JD Power voice-of-customer data with PlugShare behavioral insights
• Delivers a comprehensive EV ownership benchmark
Core Strengths
Stronger EV Insights, Higher Loyalty
• Pinpoints what delights—or frustrates—EV owners
• Helps OEMs improve product quality, charging experience, and service touchpoints
• Supports marketing teams with evidence-based messaging
• Creates annual rankings and awards-licensing opportunities for top-performing brands
Business Impact
Accelerate Adoption, Increase Retention
• Drives improvements in EV products, charging solutions, and ownership support
• Increases EV retention and positive word-of-mouth
• Builds consumer confidence and speeds mass-market EV adoption
Key Dates
2026
Fielding: Wave 1: August — December 2025Wave 2: January — June 2026
Publish: Wave 1: February 17, 2026Wave 2: July 28, 2026
Press Release: February 18, 2026
Press Release & Award Information
JD Power issues a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Entering into a licensing agreement provides top-ranked brands with the valuable opportunity to market their award-winning performance. As the trusted symbol of excellence, JD Power Awards enhance brand perceptions, drive consumer preference, and differentiate awarded brands in competitive marketplaces.
Profiled Brands
Mass Market EV
Chevrolet Blazer EV
Chevrolet Equinox EV
Chevrolet Silverado EV
Dodge Charger Daytona
Ford F-150 Lightning
Ford Mustang Mach-E
GMC Sierra EV
Honda Prologue
Hyundai IONIQ 5
Hyundai IONIQ 6
Hyundai Kona EV
Jeep Wagoneer S
Kia EV6
Kia EV9
Kia Niro EV
MINI Countryman EV
Nissan Ariya
Nissan LEAF
Subaru Solterra
Toyota bZ4X
VinFast VF8
VinFast VF9
Volkswagen ID.4
Volkwagen ID.Buzz
Mass Market PHEV
Chrysler Pacifica Plug-In Hybrid
Dodge Hornet Plug-In Hybrid
Ford Escape Plug-In Hybrid
Hyundai Tucson Plug-In Hybrid
Jeep Grand Cherokee 4xe
Jeep Wrangler 4xe
Kia Niro Plug-In Hybrid
Kia Sorento Plug-In Hybrid
Kia Sportage Plug-In Hybrid
Mazda CX-70 Plug-In Hybrid
Mazda CX-90 Plug-In Hybrid
Mitsubishi Outlander Plug-In Hybrid
Toyota Prius Prime
Toyota RAV4 Prime Plug-in Hybrid
Premium EV
Audi e-tron GT
Audi Q4 e-tron
Audi Q6 e-tron
BMW i4
BMW i5
BMW i7
BMW iX
Cadillac Escalade
Cadillac LYRIQ
Cadillac OPTIQ
Cadillac VISTIQ
Genesis Electrified GV70
Genesis GV60
GMC Hummer EV
GMC Hummer EV SUV
Lexus RZ
Lucid Air
Mercedes-Benz EQB
Mercedes-Benz EQE
Mercedes-Benz EQE SUV
Mercedes-Benz EQS
Mercedes-Benz EQS SUV
Mercedes-Benz G-Class EV
Polestar 2
Polestar 3
Porsche Macan EV
Porsche Taycan
Rivian R1S
Rivian R1T
Tesla Model 3
Tesla Model S
Tesla Model X
Tesla Model Y
Tesla Cybertruck
Volvo EX30
Volvo EX40
Volvo EX90
Premium PHEV
Alfa Romeo Tonale Plug-In Hybrid
Audi Q5 Plug-in Hybrid
BMW 5 Series Plug-In Hybrid
BMW 7 Series Plug-In Hybrid
BMW X5 Plug-In Hybrid
BMW XM
Land Rover Range Rover Plug-In Hybrid
Land Rover Range Rover Sport Plug-In Hybrid
Lexus NX Plug-In Hybrid
Lexus RX Plug-In Hybrid
Lexus TX Plug-In Hybrid
Lincoln Corsair Plug-In Hybrid
Mercedes-Benz AMG GT Plug-In Hybrid
Mercedes-Benz C-Class Plug-In Hybrid
Mercedes-Benz GLC Plug-In Hybrid
Mercedes-Benz GLE Plug-In Hybrid
Mercedes-Benz S-Class Plug-In Hybrid
Porsche Cayenne Plug-In Hybrid
Porsche Panamera Plug-In Hybrid
Volvo S60 Plug-In Hybrid
Volvo S90 Plug-In Hybrid
Volvo V60 Plug-In Hybrid
Volvo XC60 Plug-In Hybrid
Volvo XC90 Plug-In Hybrid
Premium PHEV
Alfa Romeo Tonale Plug-In Hybrid
Audi Q5 Plug-in Hybrid
BMW 5 Series Plug-In Hybrid
BMW 7 Series Plug-In Hybrid
BMW X5 Plug-In Hybrid
BMW XM
Land Rover Range Rover Plug-In Hybrid
Land Rover Range Rover Sport Plug-In Hybrid
Lexus NX Plug-In Hybrid
Lexus RX Plug-In Hybrid
Lexus TX Plug-In Hybrid
Lincoln Corsair Plug-In Hybrid
Mercedes-Benz AMG GT Plug-In Hybrid
Mercedes-Benz C-Class Plug-In Hybrid
Mercedes-Benz GLC Plug-In Hybrid
Mercedes-Benz GLE Plug-In Hybrid
Mercedes-Benz S-Class Plug-In Hybrid
Porsche Cayenne Plug-In Hybrid
Porsche Panamera Plug-In Hybrid
Volvo S60 Plug-In Hybrid
Volvo S90 Plug-In Hybrid
Volvo V60 Plug-In Hybrid
Volvo XC60 Plug-In Hybrid
Volvo XC90 Plug-In Hybrid
Who should use it
Designed for EV Product and Program Leaders
• OEM EV program leads
• Product planners and R&D teams
• Quality leaders seeking real-world EV performance feedback
• Marketing departments (awards and messaging)
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
