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Total new-vehicle sales for June 2026, including retail and non-retail transactions, are projected to reach 1,363,800, a 3.6% increase year-over-year, according to a joint forecast from JD Power and GlobalData. Reporting the same numbers without adjusting for the number of selling days translates to an increase of 8.0% from 2025. The seasonally adjusted annualized rate (SAAR) for total new-vehicle sales is expected to be 16.5 million units, up 0.8 million units from June 2025.

Porsche Ranks Highest Overall in Initial Quality; Ford Ranks Highest among Mass Market Brands

Land Rover, Dongfeng Honda and Chery Rank Highest in Respective Segment

SHANGHAI: 18 Jun, 2026 – As the automotive market in China nears saturation and price competition continues to increase, the purchase experience has replaced brand loyalty as the primary differentiator among consumers. According to the J.D. Power 2026 China Purchase Experience Index (PXI) Study, new energy vehicles (NEVs) lead internal combustion engine (ICE) vehicles by 13 points, with advantages in showroom experience, test drives and customer follow-up. Strengths for ICE vehicles include the in-store experience. The study, formerly the J.D. Power China Sales Satisfaction Index (SSI) Study, shifts the lens from sales satisfaction to focus on the customer purchase experience and emotional aspects of the process to provide the industry with a new tool to measure new-vehicle owners’ purchase experience between two and six months of ownership.