U.S. Small Business Credit Card Satisfaction Study
The Benchmark for Understanding Small Business Credit Card Satisfaction
The Small Business Credit Card Satisfaction Study evaluates how U.S. small business decision-makers experience and rate their primary credit card providers. It reveals what these unique customers want, need, and expect—and helps issuers strengthen acquisition, retention, and overall product performance.
What the Study Measures
A Comprehensive View of Small Business Credit Card Experience
Evaluates customer experience across six core dimensions:
• Terms including rates, fees, and credit limits for businesses
• Benefits and services supporting business operations and spending
• Rewards and value tied to business purchases
• Customer interaction across service and support channels
• Key moments including onboarding and issue resolution
• Digital experience across online and mobile account management
Tracks:
• Usage behavior, satisfaction drivers, and business needs
Includes:
• Competitive benchmarks across small business card providers
• Voice-of-customer insights from business owners
• Annual rankings and licensing opportunities
How It Works
How the Small Business Credit Card Study Works
• Captures how business decision-makers experience their primary credit cards
• Measures satisfaction across terms, rewards, service, and digital tools
• Segments results by business size, spend behavior, and needs
• Links satisfaction to acquisition, retention, and product performance
Core Strengths
Faster Spend, Higher Loyalty
• Identifies gaps in terms, benefits, and service for business cards
• Highlights rewards structure as a key retention driver
• Shows reliance on cards for daily business operations
• Helps issuers stay competitive in a crowded market
Business Impact
Increase Acquisition, Strengthen Performance
• Identifies gaps in terms, rewards, benefits, and service quality
• Reveals how issuers compare across products, reward types, and card features
• Informs product enhancements and portfolio optimization
• Strengthens brand credibility through award-driven marketing opportunities
• Improves problem resolution, fraud handling, activation, and service experiences
Key Dates
2026
Field Start: July 2026
Publish: November 17, 2026
Press Release: December 1, 2026
Press Release & Award Information
JD Power will issue a national press release featuring key findings, trends, and brand rankings from the study. Only brands that meet JD Power’s research criteria will be ranked. Brands that rank highest in their segment and meet award criteria may promote their award through the JD Power licensing program—available exclusively to study subscribers.
Who should use it
Designed for Leaders Driving Small Business Card Strategy
• Product & portfolio managers
• Customer experience and service operations teams
• Marketing and brand management leaders
• Risk and fraud management teams
• Strategy and competitive intelligence analysts
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
