U.S. Robotaxi Experience Study
See How Riders Experience Automated Ride-Hailing
The U.S. Robotaxi Experience Study measures consumer satisfaction, trust, and comfort with automated ride-hailing services in active pilot markets. By evaluating feedback from both users and non-users, the study provides a comprehensive look at public readiness for commercial robotaxi adoption.
What the Study Measures
A Comprehensive View of Robotaxi Performance
Evaluates sentiments of robotaxi passengers and potential riders across pilot cities in four core dimensions:
• Safety perception
• Ease of use and onboarding
• Reliability and ride quality
• Overall comfort and trust
Include:
• Perspectives of both adopters and those who have yet to ride, providing a full picture of market readiness
How It Works
How the Robotaxi Experience Study Works
• Uses survey feedback from robotaxi riders and potential users in pilot markets
• Measures sentiment, comfort, perceived safety, and overall experience
• Evaluates usability, reliability, and ride quality
• Combines user and non-user perspectives to assess market readiness
Core Strengths
Clearer Experience Insights, Stronger Trust
• Reveals how riders perceive safety and system reliability
• Identifies friction points in interfaces, routing, and pickup experience
• Helps AV operators improve trust, usability, and service quality
• Supports automakers and developers in refining positioning and communication efforts
Business Impact
Build Trust, Accelerate Adoption
• Builds public confidence in automated mobility through user-driven insights
• Highlights improvement opportunities in user interface, ride quality and reliability
• Guides communication strategies to address fear or misinformation
• Enables stronger collaboration with regulators and city leaders
Press Release Information
JD Power issues a national press release highlighting key findings and top-to-bottom rankings from the study.
Who should use it
Designed for AV Operators and Mobility Planners
• Automated mobility service operators
• OEMs developing robotaxi fleets
• City and transportation agencies evaluating AV readiness
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
