U.S. Independent Agent Satisfaction Study (IAS)
Understand What Makes Carriers Preferred by Independent Agents
The U.S. Independent Agent Satisfaction Study measures how personal and commercial lines agents rate their carrier partners—across communication, underwriting, quoting, claims, servicing, and overall ease of doing business. It reveals what drives placement, advocacy, and long-term carrier preference.
What the Study Measures
A Full View of Agent Experience Across Personal & Commercial Lines
Evaluates agent experience across key interaction dimensions:
• Quoting and underwriting processes
• Claims handling and support
• Product offerings and competitiveness
• Risk appetite clarity
• Policy servicing experience
• Communication quality and responsiveness
• Commission satisfaction
• Demographics and regional differences
• Satisfaction by product line
Includes:
• Competitive benchmarks
• Annual publication
• Award rankings for eligible carriers
How the Independent Agent Satisfaction Study Works
• Collects verified feedback from independent agents across the U.S.
• Measures satisfaction with carrier processes, communication, product competitiveness, claims support, and service interactions
• Provides segmentation across personal and commercial lines
• Benchmarks performance across competing carriers
Stronger Agents, Better Distribution
• Identifies operational pain points impacting agent productivity
• Quantifies behaviors and practices that drive carrier preference
• Supports distribution and compensation strategy decisions
• Helps carriers understand how top performers earn agent loyalty
Stronger Agent–Carrier Partnerships
• Improve ease of doing business for independent agents
• Identify operational barriers that limit agent productivity and placement
• Strengthen carrier preference through clearer communication and support
• Align underwriting and service practices with agent expectations
• Drive long-term growth through more loyal distribution partners
Key Dates
2025
Field Start: May 2025
Publish: September 24, 2025
Press Release: October 1, 2025
2026
Field Start: MAY 2026
Publish: September 23, 2026
Press Release: October 1, 2026
Press Release & Award Information
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite.
Profiled Brands
Commercial
AIG
AmTrust
Auto-Owners Insurance
AXA
Chubb
Cincinnati Insurance
CNA Financial
Erie Insurance
Great American Insurance
Liberty Mutual
Markel
National Indemnity Company (NICO)
Nationwide
Philadelphia Insurance
Progressive
Starr Insurance
The Hanover
The Hartford
Travelers
W.R. Berkley Group
Zurich
Personal
Auto-Owners Insurance
Chubb
Cincinnati Insurance
Citizens Property Insurance Corporation
Erie Insurance
Foremost
Homesite
Kemper
Liberty Mutual
Mercury
National General
Nationwide
Progressive
The Hanover
The Hartford
Travelers
Who should use it
Built for Leaders Managing Distribution and Agent Experience
• Distribution and field operations leaders
• Underwriting executives and managers
• Agent experience and relationship teams
• Strategy and commercial operations leaders
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
