U.S. Financial Health and Advice Satisfaction Study
Understand How Well You Support Your Customers’ Financial Health
The Financial Health & Satisfaction Study evaluates how effectively banks and credit card issuers support customer financial wellness. It measures satisfaction with financial health advice, guidance, and tools—providing institutions with a clear view of how their offerings impact literacy, confidence, and long-term engagement.
What the Study Measures
A Holistic View of Consumer Financial Health and Provider Support
Evaluates financial health and support across twelve core dimensions:
• Advice: clarity, concern, frequency, quality, relevancy
• Support: spending, savings, credit, and decision-making guidance
• Financial health product variety
• Credit score improvement (card only)
• Communication relevance
Tracks:
• Products customers hold with their bank
• Financial health profiles and behaviors
• Experiences with primary bank and credit card provider
• Overall support of financial health
• Communication channels and interaction quality
• Satisfaction with financial advice and guidance
• Demographic and behavioral attributes
Includes:
• Monthly tracking across major banks and issuers
• Annual rankings and licensing opportunities
• Annual executive presentation and strategy session
• Customized executive presentation and strategy session with data-driven, actionable recommendations.
• Performance dashboard benchmarking each brand’s performance across indices, dimensions, and KPIs.
How It Works
How the Financial Health & Advice Study Works
• Uses continuous voice-of-customer data to evaluate financial health support
• Measures effectiveness of advice, tools, and guidance across spending, saving, and credit
• Profiles customers by demographics, financial health status, and product ownership
• Tracks performance across major banks and issuers with ongoing trend analysis
Core Strengths
Improve Financial Wellness
• Identifies what customers need to improve financial health outcomes
• Reveals effectiveness of guidance, tools, and financial education
• Highlights communication gaps that reduce trust and engagement
• Enables targeted interventions to improve customer financial outcomes
Business Impact
Improve Outcomes, Increase Engagement
• Measures how financial health support impacts loyalty and retention
• Enables targeted education and tools to improve wellness
• Supports cross-sell through personalized communications
• Leverages technology to guide financial decision-making
• Provides continuous feedback to optimize products and experiences
Key Dates
2026
Field Start: March 2025
Wave 1 Publish: October 28, 2025
Wave 2 Publish: May 21, 2026
Press Release: May 27, 2026
Field Start: January 2026
Publish: June 17, 2026
Press Release: June 25, 2026
Press Release & Award Information
JD Power will issue a national press release that will highlight key findings and trends from the stud(ies) and includes top-to-bottom rankings of the brands in the study that meet JD Power’s predetermined research criteria. The brand(s) that ranks highest in each of the segments profiled and meets predetermined award criteria will have the opportunity to leverage their award publicly through the JD Power award licensing program, which requires subscribing to the study as a prerequisite.
Profiled Brands
2026 U.S. Banking Profiled Brands – Retail Advice
Bank of America
BMO
Capital One
Chase
Citi
Citizens Bank
Fifth Third Bank
First Citizens Bank
First Horizon Bank
Flagstar Bank
Huntington
KeyBank
M&T Bank
PNC
Regions Bank
Santander
TD Bank
Truist
U.S. Bank
Wells Fargo
*Profiled but not ranked
2026 U.S. Credit Card Profile Brands – Financial Health Support
Bank of America
American Express
Barclays
Capital One
Chase
Citi
Credit One Bank
Discover
Fifth Third Bank
FNBO
Goldman Sachs
Merrick Bank
Navy Federal Credit Union*
PNC
Premier Bankcard
Synchrony
TD Bank
Truist
U.S. Bank
USAA*
Wells Fargo*
*Profiled but not ranked
2026 U.S. Credit Card Profiled Brands – Retail Advice
Bank of America
American Express
Barclays
Capital One
Chase
Citi
Credit One Bank
Discover
Fifth Third Bank
FNBO
Goldman Sachs
Merrick Bank
Navy Federal Credit Union*
PNC
Premier Bankcard
Synchrony
TD Bank
Truist
U.S. Bank
USAA*
Wells Fargo*
*Profiled but not ranked
2026 Canada Banking Profiled Brands – Financial Health Support
BMOCIBCRBC
Scotiabank
TD
*Profiled but not ranked
2026 Canada Banking Profiled Brands – Financial Health Support
BMOCIBCRBC
Scotiabank
TD
*Profiled but not ranked
2026 Canada Banking Profiled Brands – Retail Advice
BMOCIBCRBC
Scotiabank
TD
*Profiled but not ranked
2026 Canada Credit Cards Profiled Brands – Financial Health Support
BMOCIBCRBC
Scotiabank
TD
Desjardins
*Profiled but not ranked
2026 Canada Credit Cards Profiled Brands – Retail Advice
BMOCIBCRBC
Scotiabank
TD
Desjardins
*Profiled but not ranked
Who should use it
Designed for Leaders Driving Financial Wellness & Customer Growth
• Banking and credit card executives
• CX and relationship management leaders
• Product and innovation teams
• Marketing and communications teams
• Financial wellness program directors
• Data, analytics, and strategy teams
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
