Increased friction is leading to decreased customer satisfaction, especially among younger customers. To help banks bridge this gap, they need to prioritize offering a higher-quality customer experience.
Customers under 40 are experiencing more friction when banking
Paul McAdam, Senior Banking and Payments, shares the top reasons customers under 40 are increasingly dissatisfied with their bank. This video reviews issues surrounding customer resolution and opportunities for banks to better recommend personalized financial solutions.
The customer is king, and banks must respond quickly and adequately to their changing needs to ensure success in the banking sector. If banks don’t respond quickly, they risk losing loyal and profitable customers to competition. Customer-centricity will remain an imperative going forward. Engage with the JD Power team to leverage data on your customers to gain wallet share.