Consumers shopping for health insurance on the marketplace exchange have a wide variety of providers and services to choose from at varying prices. Health insurance providers that understand consumers’ shopping and reenrollment experiences are better positioned to target performance improvement initiatives that may increase brand consideration and purchase intent as well as maximize sales.
The Solutions
The JD Power Health Insurance Marketplace Exchange Shopper and Reenrollment StudySM measures key drivers of satisfaction among customers who recently shopped for or reenrolled in a health insurance plan in public healthcare exchange. The study examines the entire purchase experience—from the reason driving the purchase, to the sources of information used in the shopping process, to the reason customers select or reject a brand. The research will allow for state-level reporting in 11 key states as well as national reporting. Health insurance providers can use study data to:
- Measure key factors that drive health plan shopping and reenrollment satisfaction among health insurance providers
- Identify providers’ strengths and weaknesses overall and by customer segment
- Align strategic planning and improvement initiatives with core customer needs and expectations
- Benchmark customer satisfaction among health insurance providers
The Benefits
Study subscription provides access to the tools needed to gain a comprehensive, in-depth understanding of how your company is performing in the public exchanges, and identify any areas needing improvement. Deliverables include:
- A management discussion and on-site executive presentation that provide insights into key industry trends and study findings, allowing you to prioritize improvement initiatives and maximize performance
- Access to competitive data sets, allowing a comparison of your company’s performance against competitors, the industry, and the highest performers
- Data analysis via SPSS Data and mTABWeb™ files that allow for segmentation on your exchange and at the national level
JD Power’s research solutions enable health insurance providers to target those performance activities that have a direct impact on ROI.