Download the Industry Health Review to understand monthly sales and share performance, new model launches, dealership marketing opportunities, and what’s ahead for the industry, including:
Industry Sales Performance
- 2017 starts with a slight contraction as January total sales fell 0.5% to 1.14 million
- Retail sales fell 1.1%, driving down industry growth for the month
- Non‐retail sales led the industry with a modest 1.5% growth
Industry Pricing & Incentives
- Customer‐facing Transaction Price raced ahead to a January record $31.4K
- Incentive spending also ended at a January record $3,823
- Consumer credit metrics and demographics pick up right where 2016 left off
Industry Dynamics
- Industry immediately resumes its familiar story: SUVs race ahead, cars falter
- Compact and Midsize SUV gain 2.5ppts and 1.0ppts respectively to account for 30.8% of all industry retail sales
- Midsize and Compact Car fell 2.3ppts and 0.9ppts respectively to start the year very poorly
- Large Pickup also was a big winner, gaining 1.0ppts to 12.8% of industry retail sales