As we continue to explore healthcare consumer engagement trends, we wanted to highlight the impact that pharmacy staff can have on health and wellness services. As we shared in our recent article, pharmacies who have developed health and wellness services have done so by effectively fostering engagement between the consumer and pharmacy staff. Compare these statistics:
Consumers report the following pharmacy-delivered health and wellness services utilization rates based on the recommender:
BUT when asked how they heard about pharmacy health and wellness services, consumers reported:
Why this matters: This shows the true power of point-of-delivery engagement. With health and wellness services having a positive impact on both customer satisfaction AND out-of-pocket spend, what are you doing to incorporate health and wellness service communications into your point-of-delivery engagement?
If you would like to discuss this trend further, or discuss additional insights from the U.S. Pharmacy Study, please do not hesitate to reach out to us.
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