COSTA MESA, Calif.: 23 Jan. 2018 — JD Power, the global leader in consumer insights, announced the launch of JD Power Automotive Protection Products for new-car buyers. These finance and insurance products are available now at an expanding network of new-car dealerships across the country.
“The finance and insurance market is fragmented and is often perceived negatively by consumers,” said Chris Sutton, Vice President of U.S. Automotive Retail Practice for JD Power. “JD Power has an obligation to stand up for the consumer in everything that we do. These products carry our name because the terms and conditions have been adjusted, as well as the selling process. Customer satisfaction, both immediate and long term, is the goal.
“The confidence inspired by our brand is something we believe will help lead new-car dealers to more sales of these important products and more satisfaction with the dealer-customer relationship in the long term. This will result in a win-win for consumers buying new cars and for dealerships selling these products,” Sutton added.
JD Power Automotive Protection Products include extended service warranties, tire protection, surface protection, GAP, key replacement, lifetime warranty, dent & ding, maintenance, high tech coverage and windshield protection as an add-on.
JD Power will provide participating dealers with rigorous training programs and business management support through a proprietary CARE Selling process designed with sales agency partner Bill Holcomb to drive sales during the final steps of purchase while promoting customer satisfaction and brand loyalty. “CARE Selling has been developed to address evolving customer needs and expectations,” Holcomb said. “Our process, coupled with customized products, has documented success.”
Consumers also will be surveyed after each claims process to ensure an exceptional customer experience commensurate with the JD Power brand name.
To learn more about JD Power Automotive Protection Products, visit http://www.jdpprotect.com or call 850-376-2482.
JD Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable JD Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, JD Power is headquartered in Costa Mesa, Calif., and has offices serving North/South America, Asia Pacific and Europe. JD Power is a portfolio company of XIO Group, a global alternative investments and private equity firm headquartered in London, and is led by its four founders: Athene Li, Joseph Pacini, Murphy Qiao and Carsten Geyer.
Media Relations Contacts
Geno Effler; JD Power; 714-621-6224; [email protected]
About JD Power and Advertising/Promotional Rules www.jdpower.com/business/about-us/press-release-info
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