MX Initial Quality CLUB Study (IQS)
The Industry Benchmark for New-Vehicle Quality
The MX Initial Quality CLUB Study (IQS) is the automotive industry’s definitive measure of new-vehicle quality, tracking owner-reported problems within the first 90 days of ownership. Combining verified repair order data with customer feedback, IQS delivers the most comprehensive view of launch performance across brands, models, and segments.
A Complete View of Early-Life Quality
Evaluates problems per 100 vehicles (PP100) across 227 categories:
• Mechanical systems and design execution
• Features, infotainment, and emerging technologies
Includes:
• Integration of survey data
• Brand and model-level diagnostics
• Monthly and annual performance tracking
How the Initial Quality Study (IQS) Works
• Measures owner-reported problems after 90 days of ownership
• Covers mechanical systems, design execution, infotainment, ADAS, and emerging technologies to provide a holistic understanding of early-life product performance
Faster Issue Detection, Better Quality
• Identifies launch-critical defects and design issues
• Helps OEMs and suppliers prioritize corrective actions
• Reduces warranty exposure and improves customer satisfaction
• Builds confidence in models and plants that outperform competitors
• Creates annual rankings and awards-licensing opportunities for top-performing brands
Improve Quality, Reduce Warranty Costs
• Drives product quality gains across OEM portfolios
• Reduces customer complaints and warranty claims
• Strengthens brand reputation for reliability
• Enables proactive decision-making through monthly data cadence
• Annual rankings shared with Club participants
Key Dates
2026
Fielding:Mar 2026 – Jul 2026
Publish:
• Annual: Aug tbd, 2026
Press Release: Aug tbd, 2026
Press Release & Award Information
JD Power issues a national client presentation highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each segment . As the trusted symbol of excellence, JD Power enhance brand perceptions, drive consumer preference, and differentiate brands in competitive marketplaces.
Designed for Quality and Product Leaders
• OEM quality and engineering teams
• Product planning and launch teams
• Manufacturing and plant leadership
• Marketing and communications teams
• Tier 1 suppliers
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
