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Building Reputation in a Changing Environment: The Competitive Edge for Airlines in 2025
The effects of the pandemic on air travel are still being felt today with capacity issues, supply chain problems, crowded planes, and higher prices affecting satisfaction.These factors present a challenge for airlines seeking to engage and retain their customer base. Reputation management and fostering goodwill through strategic marketing and consistent messaging is now more critical than ever. A key to successfully nurturing these relationships is gaining a solid understanding of the significant role that brand image and reputation can play, as discerned from independent customer research found in the annual JD Power North America Airline Satisfaction Study.
