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How Airports Use Innovative Research Techniques to Give Managers Actionable Information

Airports Innovative Research

Has your airport management ever wondered:

  • How passengers view badged airport personnel
  • What flyers want while they wait in the gate area
  • How your TSA checkpoints perform
  • What your airport can do with vending machines and self-service retail
  • Airline lounge usage
  • Airline credit card usage and more…?


Recently, JD Power Travel Intelligence Practice Lead, Michael Taylor, chatted with Kate Sullivan, Deputy Director of Strategic Partnerships and Liz Moselle, Assistant Director of Guest Experience of Philadelphia Airport about how PHL is using a new research technique, Passenger View, to gather the right data to make strategic, travel-centric decisions on upgrades and redesign initiatives, increase travel satisfaction, and drive non-aeronautical revenues.