Consumer Pricing API
Power Consumer Pricing Confidence
JD Power offers the most robust and accurate solution to give visitors to your business a guide as to what they should expect to pay for a vehicle. The data that flows through our Consumer Pricing API provides values of expected purchasing prices based on vehicle condition, market variance, consumer transactions, demographics, and forecasted scenarios.
Real-World Consumer Pricing Intelligence
• Values all vehicles using Chrome Style ID for accurate identification
• Uses real-world transaction data from PIN for pricing benchmarks
• Reflects market conditions, consumer behavior, and demand trends
• Provides valuation history across up to seven years of data
• Powers consumer-facing pricing tools with trusted JD Power data
Increase Trust and Lead Conversion
• Builds consumer confidence in vehicle pricing and purchase decisions
• Supports go-to-market readiness with accurate pricing validation
• Drives lead generation through transparent, data-backed pricing tools
• Improves engagement with real-world, consumer-facing price expectations
• Enables competitive comparisons to guide buyer decision-making
Key Features
Multi-Source Pricing Data
• Sources information from Chrome to Style ID
• Uses data from UCG Consumer Retail & New Vehicle Values to assess current vehicle market value
• Incorporates PIN New/Used Transaction Data for real-world vehicle transactions
Regional Pricing Adjustments
• Apply precise regional pricing based on your local market
• Adjust values directly within the lookup using location-based data
• Access real-time updates aligned to your regional sales area
DMA & Short-Term Modeling
• Pinpoints your pricing with a spectrum that is connected to your Zip Code
• Requires a VIN decode feature for accurate adjustments
• Utilizes our powerful short-term forecast powered by the industry leader ALG
• Understands how a vehicle will perform over a short period of time
• Influences how aggressively you price vehicles on your lot
Who Consumer Pricing API Is Built For
• Software providers (DMS, CRM, digital retailing, appraisal tools)
• Dealer marketplace websites
• Lender consumer facing websites
