Car to Market
Optimize Vehicle Strategy Before Launch with Confidence
Car to Market provides expert insights to optimize vehicle strategy before launch, helping enhance residual values, reduce costs, and improve profitability. Combining data-driven analysis with automotive consultancy, it supports smarter decisions across concept, pricing, specification, and volume planning—up to four years before launch.
Our European and Australian brands
Europe & Australia's Trusted Automotive Data
JD Power brings together the trusted expertise of Autovista, Eurotax, Glass’s, and Schwacke to help automotive organisations across Europe and Australia make smarter decisions with confidence. From vehicle valuations and residual value forecasts to specifications, insights, and market intelligence, these brands support manufacturers, retailers, lenders, insurers, and fleet operators across changing markets.
Expert Insights, Proven Impact
• Uses millions of used-car data points and real-world market observations
• Provides analysis across 30+ influencing factors
• Delivers independently sourced, validated data updated continuously by experts
• Combines data insights with automotive consultancy across concept, pricing, and volume strategy
Boost Values, Increase Profitability
• Maximizes long-term profitability with every 1-point residual value increase
• Enhances brand appeal across OEM, dealer, and customer value chain
• Strengthens profitability across new- and used-car sales with actionable insights
• Enables harmonised pricing and specification strategies across European markets
• Protects margins with insights from 750+ experts across 20 countries
Key Features
Pre-Launch Strategy Analysis
• Engages product and R&D teams up to four years before vehicle launch
• Shapes vehicle concepts to improve long-term residual value performance
• Identifies strengths and weaknesses across design, quality, and usability
• Aligns early product decisions with future market expectations and trends
Optimize Vehicle Planning & Strategy
• Provides comprehensive, independent forecasts across 30+ influencing factors
• Evaluates cost versus performance, efficiency, and usability factors
• Assesses range, charging capabilities, and evolving EV market expectations
• Provides detailed insights into factors impacting long-term vehicle value
Go-To-Market Strategy Optimization
• Refines pricing, specification, and volume planning strategies before launch
• Supports development of competitive equipment levels and incentive structures
• Aligns commercial strategy with residual value and profitability goals
• Provides actionable recommendations to strengthen market positioning
Who Car to Market Is Built For
• Supports OEM product teams shaping vehicle concepts
• Helps R&D teams align design with market expectations
• Enables pricing teams refine go-to-market strategies
• Assists strategy teams improve residual value performance
• Supports executives planning profitable vehicle launches
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