U.S. OEM ICE App Report
Improve the App Experience That Defines Your Brand
The U.S. OEM ICE App Report evaluates the usability, functionality, and overall performance of automaker-branded internal combustion engine (ICE) vehicle apps. It assesses how effectively these apps support ownership—from remote start and diagnostics to navigation and customer assistance—revealing strengths and gaps that shape customer satisfaction.
What the Study Measures
A Comprehensive Evaluation of OEM App Performance
Evaluates approximately 30 OEM-branded apps across four core dimensions:
• Remote start and vehicle controls
• Diagnostics and maintenance alerts
• Navigation and location services
• Customer assistance and support features
Includes:
• Concept reviews, agile UX workshops, and recurring competitive benchmarking as options
How It Works
How the OEM ICE App Report Works
• Conducts a standardized, expert-driven UX evaluation across key ownership tasks
• Measures performance across remote controls, diagnostics, navigation, and support
• Benchmarks against competing OEM apps
• Identifies opportunities for improvement and feature differentiation
Core Strengths
Better App Performance, Stronger Satisfaction
• Identifies which app functions most influence satisfaction and daily usage
• Highlights interface and workflow issues that create frustration or erode trust
• Provides clarity on where to allocate development resources for maximum impact
• Creates annual rankings and awards-licensing opportunities for top-performing brands
Business Impact
Improve UX, Strengthen Brand Connection
• Accelerates improvements that enhance everyday customer satisfaction
• Reduces app-related quality complaints and support calls
• Reinforces brand perception as technologically advanced and customer-centric
Key Dates
2026
Publish: December 2026
Press Release: December 2026
Press Release & Award Information
JD Power issues a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Entering into a licensing agreement provides top-ranked brands with the valuable opportunity to market their award-winning performance. As the trusted symbol of excellence, JD Power Awards enhance brand perceptions, drive consumer preference, and differentiate awarded brands in competitive marketplaces.
Profiled Brands
2025 Profiled Brands
Acura
Alfa Romeo
Audi
BMW
Buick
Cadillac
Chevrolet
Chrysler
Dodge
Ford
Genesis
GMC
Honda
Hyundai
Infiniti
Jaguar
Jeep
Kia
Land Rover
Lexus
Lincoln
Mazda
Mercedes-Benz
MINI
Mitsubishi
Nissan
Porsche
Ram
Subaru
Toyota
Volkswagen
Volvo
Who should use it
Designed for Digital, Connected Vehicle and UX Teams
• OEM digital-experience teams
• Connected-vehicle software engineers
• Product planners and UX/UI designers
• Marketing teams validating app performance claims
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
