U.S. Investor Satisfaction Study
The Benchmark for Investor Satisfaction Across DIY and Advised Channels
The JD Power Investor Satisfaction Study delivers a comprehensive, independent view of how retail investors rate their primary wealth management firm. With expanded diagnostics—including robo-advisory insights—it equips firms to elevate client experience, improve advisor effectiveness, and strengthen competitive position across the evolving investment landscape.
What the Study Measures
A Complete View of Retail Investor Satisfaction
Evaluates investor experience across seven core dimensions:
• Digital channels across platforms and tools
• Ease of doing business across interactions
• Trust in the firm and its guidance
• People, including advisors and service teams
• Products and services meeting investor needs
• Problem resolution and issue handling
• Value received for fees paid
Tracks:
• Feedback from advised and self-directed investors
• Performance across advisor-led and DIY investment models
• Ongoing competitive tracking across major wealth firms
Includes:
• Annual rankings and opportunity to license awards
• Customized executive presentation and strategy session with data-driven, actionable recommendations.
• Performance dashboard benchmarking each brand’s performance across indices, dimensions, and KPIs.
• In-year wave reporting to track performance trends and movement across key measures.
How It Works
How the Investor Satisfaction Study Works
• Captures how retail investors evaluate their primary wealth management firm
• Measures satisfaction across advice, digital tools, service, and trust
• Includes both advised and self-directed investor experiences
• Tracks performance across leading firms and evolving investment models
Core Strengths
Higher AUM, Stronger Loyalty
• Identifies rising demand for personalized financial advice
• Highlights impact of hybrid models on expectations and transparency
• Shows role of digital platforms in investor loyalty
• Reveals drivers of AUM growth, retention, and fee sensitivity
Business Impact
Increase AUM, Strengthen Retention
• Illuminates satisfaction drivers across both DIY and advised channels
• Highlights where digital platforms and advisory services fall short
• Identifies perceived value issues tied to fees and commissions
• Provides competitive comparisons to guide firmwide strategy
• Informs product and technology investments tied to client loyalty
Key Dates
2026
Field Start: January 2025
Wave 1 Publish: June 4, 2025
Wave 2 Publish: September 3, 2025
Wave 3 Publish: December 9, 2025
Wave 4 Publish: March 5, 2026
Press Release: March 18, 2026
2026
Field Start: January 2025
Publish: March 19, 2026
Press Release: April 2, 2026
2027
Field Start: January 2026
Wave 1 Publish: June 3, 2026
Wave 2 Publish: September 2, 2026
Wave 3 Publish: December 8, 2026
Wave 4 Publish: March TBD, 2027
Press Release: March TBD, 2027
Press Release & Award Information
JD Power will issue a national press release featuring key findings, trends, and brand rankings from the study. Only brands that meet JD Power’s research criteria will be ranked. Brands that rank highest in their segment and meet award criteria may promote their award through the JD Power licensing program—available exclusively to study subscribers.
Profiled Brands
2026 U.S. DIY Investor Profiled Brands
Acorns
Ally
Charles Schwab
Citi
E*Trade from Morgan Stanley
Fidelity
J.P. Morgan Wealth Management
Merrill Edge
Robinhood
SoFi
Stash
Vanguard
WeBull
WellsTrade
2026 CA Advised Investor Profiled Brands
ATB Wealth
Aviso Wealth (formerly Credential)
BMO Nesbitt Burns
CI Financial (Assante Wealth Management)
CIBC Wood Gundy
Desjardins
Edward Jones
iA Private Wealth
IG Wealth Management
Manulife Wealth
National Bank Financial
Raymond James
RBC Dominion Securities Inc.
ScotiaMcLeod
Sun Life Financial
TD Wealth PIA (Private Investment Advice)
2026 CA DIY Investor Profiled Brands
BMO InvestorLine
CIBC Investor’s Edge
Desjardins Online Brokerage (Disnat)
Interactive Brokers
National Bank Direct Brokerage
Qtrade
Questrade
RBC Direct Investing
Scotia iTRADE
TD Direct Investing
Wealthsimple
2027 U.S. Advised Profiled Brands
Ameriprise
Charles Schwab
Citi
Citizens Bank Wealth Management
Edward Jones
Equitable
Fidelity
J.P. Morgan Wealth Management
LPL Financial
Merrill
Morgan Stanley
Northwestern Mutual
PNC
Principal
Prudential
Raymond James
RBC Wealth Management
Stifel
TIAA
Truist
U.S. Bank
UBS
Vanguard
Wells Fargo Advisors
2027 U.S. Advised Profiled Brands
Ameriprise
Charles Schwab
Citi
Citizens Bank Wealth Management
Edward Jones
Equitable
Fidelity
J.P. Morgan Wealth Management
LPL Financial
Merrill
Morgan Stanley
Northwestern Mutual
PNC
Principal
Prudential
Raymond James
RBC Wealth Management
Stifel
TIAA
Truist
U.S. Bank
UBS
Vanguard
Wells Fargo Advisors
2027 U.S. DIY Profiled Brands
Acorns
Ally
Charles Schwab
Citi
E*Trade from Morgan Stanley
Fidelity
J.P. Morgan Wealth Management
Merrill Edge
PNC
Robinhood
SoFi
Stash
T. Rowe Price
TIAA
Truist
U.S. Bank
Vanguard
WeBull
WellsTrade
Who should use it
Designed for Leaders Shaping the Future of Wealth Management
• CEOs, COOs, Chief Client Officers
• Heads of Client Experience and Advisory Services
• Wealth Management Product & Platform Leaders
• Digital Transformation & Technology Executives
• Strategy, Analytics, and Business Development Teams
• Marketing and Brand Leadership
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
