U.S. Home Insurance Study
Understand What Drives Satisfaction with Homeowners & Renters Insurance
The U.S. Home Insurance Study measures customer satisfaction across both personal property insurance lines. It also examines the behaviors of bundled vs. non-bundled customers to identify emerging retention risks—and what insurers must do to safeguard their most valuable policyholders.
What the Study Measures
A Complete Benchmark of Property Insurance Experience
Evaluates customer experience across seven core dimensions:
• Trust
• Price for coverage
• People
• Ease of Doing Business
• Product/Coverage Offerings
• Problem Resolution
• Digital Channels
Includes:
• Wave reporting for in-year tracking
• Annual award recognition
• Competitive benchmarks
• Trend data and segment-level insights
Tracks:
• Bundled vs. non-bundled retention patterns
• Emerging risk indicators for high-value customers
How the Home Insurance Study Works
• Uses verified customer feedback to measure satisfaction across seven experience dimensions
• Connects satisfaction to retention outcomes, including bundled customer behavior
• Benchmarks performance across major carriers
• Identifies emerging retention risks through trend and segment analysis.
Stronger Retention, Better Experience
•Identifies key drivers of satisfaction across home and renters insurance
• Reveals how bundling influences loyalty and retention risk
• Highlights performance gaps relative to competitors
• Provides direction for product, service, and communication improvements
Retention Through Property Insights
• Identify experience gaps that threaten homeowner and renter loyalty
• Strengthen bundling strategies by understanding retention risk drivers
• Improve satisfaction through targeted product and service adjustments
• Benchmark performance to prioritize high-impact improvements
• Protect long-term policy value across personal property portfolios
Key Dates
2025
Field Start: July 2024
Wave 1 Publish: March 26, 2025
Wave 2 Publish: September 9, 2025
Press Release: September 16, 2025
2026
Field Start: July 2025
Wave 1 Publish: March 25, 2026
Wave 2 Publish: September 8, 2026
Press Release: September 15, 2026
Press Release & Award Information
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite.
Profiled Brands
HOMEOWNERS
Allstate
American Family
Amica
Automobile Club Group (AAA)
Automobile Club of Southern California (AAA)
Auto-Owners Insurance
Chubb
Cincinnati Insurance
COUNTRY Financial
CSAA Insurance Group (AAA)
Erie Insurance
Farm Bureau Financial Services
Farmers
Foremost
Frontline Insurance
Homesite
Liberty Mutual
Mercury
National General
Nationwide
Progressive Home
PURE Insurance^
Safeco
State Farm
The Hanover
The Hartford
Tower Hill Insurance
Travelers
Universal Direct
USAA^
RENTERS
Allstate
American Family
Amica
Automobile Club of Southern California (AAA)
Auto-Owners Insurance
CSAA Insurance Group (AAA)
Erie Insurance
Farmers
Lemonade
Liberty Mutual
National General
Nationwide
Progressive Home
Safeco
State Farm
The Hartford
Travelers
USAA^
Who should use it
Built for Leaders Driving Property Insurance Growth
• C-suite executives
• Customer experience leaders
• Product and strategy teams
• Marketing and operations leaders
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
