Loyalty Indicator & Shopping Trends (LIST)
A Daily, Competitive View of Insurance Shopping and Loyalty
Loyalty Indicator & Shopping Trends (LIST) delivers a daily, competitive view of auto and home insurance shopping and loyalty behavior across national, state, and local markets. Designed for insurance leaders navigating acquisition pressure and rising churn, LIST provides near‑real‑time insight into who is shopping, where they are shopping, and which brands are gaining—or losing—consideration and business.
A Daily Intelligence Framework Built for the Acquisition Battle
• Daily tracking of auto and home insurance shopping and loyalty behavior
• Competitive visibility at the national, state, and metropolitan levels
• Independent view into which brands are gaining and losing consideration
• Insight into where marketing and advertising investments are shifting outcomes
• Near‑real‑time intelligence that removes lag from traditional reporting
Know If You’re Winning or Losing
• Immediate visibility into whether acquisition strategies are working
• Clear understanding of which competitors are attracting at‑risk customers
• Faster reaction to shifts driven by campaigns, pricing actions, or market events
• Better alignment of marketing spend, agent incentives, and operational changes
Key Features
Daily Shopping and Loyalty Measurement
Track insurance shopping and switching behavior every day
Monitor loyalty trends for top auto and home insurance carriers
Identify brand‑level gains and losses without waiting for quarterly releases
Granular Market‑Level Visibility
Analyze performance at the national, state, and metro level
Understand where shoppers are entering and exiting the market
Assess how different geographic markets respond to campaigns and changes
Understand What’s Driving the Movement
Identify why shopping behavior shifts—pricing, campaigns, or external events
Evaluate the impact of market events such as weather or rate actions
Move beyond trend observation to insight into competitive dynamics
Who LIST Is Built For
Auto and home insurance carriers
Marketing, strategy, and distribution teams
Leaders responsible for acquisition efficiency and loyalty protection
