U.S. Auto Insurance Study (AIS)
Understand What Keeps Auto Insurance Customers Loyal
The U.S. Auto Insurance Study measures overall satisfaction among U.S. auto insurance customers—correlating trust, price, service, and digital experience to renewal intent and advocacy. It reveals the drivers that matter most for retention, profitability, and long-term customer value.
What the Study Measures
A Complete View of the Auto Insurance Customer Experience
Evaluates customer satisfaction across seven core dimensions:
• Trust
• Price for coverage
• People
• Ease of Doing Business
• Product/Coverage Offerings
• Problem Resolution
• Digital Channels
Includes:
• Wave reporting for in-year tracking
• Annual award recognition
• Trend analysis across segments and regions
• Competitive benchmarking
• Direct linkage between satisfaction and renewal intent
How the Auto Insurance Satisfaction Study Works
• Uses verified customer feedback to assess satisfaction across seven core service and relationship dimensions
• Links satisfaction outcomes to renewal likelihood, advocacy, price sensitivity, and trust
• Provides national and regional benchmarks with multi-year trend analysis
Retention Drivers, Stronger Profitability
• Identifies experience factors that most influence customer retention
• Demonstrates the link between satisfaction and long-term profitability
• Helps justify investment in value and experience beyond price
• Provides competitive perspective on best-in-class carrier performance
Retention Through Experience Clarity
• Identify experience factors that most influence renewal and advocacy
• Balance price, trust, and service to reduce avoidable customer churn
• Guide investment decisions toward experiences customers value most
• Benchmark performance to sharpen competitive differentiation
• Enable value-led strategies that support sustainable, profitable growth
Key Dates
2026
Field Start: April 2025
Wave 1 Publish: August 19, 2025
Wave 2 Publish: November 19, 2025
Wave 3 Publish: February 11, 2026
Wave 4 Publish: June 2, 2026
Press Release: June 9, 2026
2027
Field Start: April 2026
Wave 1 Publish: August 18, 2026
Wave 2 Publish: November 18, 2026
Wave 3 Publish: February 18, 2027
Wave 4 Publish: June 8, 2027
Press Release: June 15, 2027
Press Release & Award Information
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite.
Profiled Brands
2026 Brands Targeted to be Profiled
(final list available upon study publication)
Agency Insurance Company (AIC)
Alfa Insurance
Allstate
American Family
Amica
Arbella
Arkansas Farm Bureau Insurance (Southern Farm Bureau)
Aspire General Insurance Company
Auto Club Group (AAA)
Automobile Club of Southern CA (AAA)
Auto-Owners Insurance
Bristol West
Cincinnati Insurance
Colorado Farm Bureau Insurance (Southern Farm Bureau)
CONNECT by American Family
COUNTRY Financial
CSAA Insurance Group (AAA)
Dairyland
Direct Auto Insurance
Erie Insurance
Farm Bureau Financial Services
Farmers
Farmers Mutual of Nebraska
Florida Farm Bureau Insurance (Southern Farm Bureau)
Foremost
Fred Loya Insurance
GEICO
Germania Insurance
Grange Insurance
Grinnell Mutual
Indiana Farm Bureau Insurance
Kemper
Kentucky Farm Bureau Insurance
Liberty Mutual
Louisiana Farm Bureau Insurance (Southern Farm Bureau)
MAPFRE Insurance
Meemic^
Mercury
Michigan Farm Bureau Insurance
Mississippi Farm Bureau Insurance (Southern Farm Bureau)
National General
Nationwide
New York Central Mutual
NJM Insurance Co.North Carolina Farm Bureau Insurance
North Star Mutual
Ocean Harbor Casualty Insurance Company
Old American County Mutual
PEMCO Insurance
Plymouth Rock Assurance
Progressive
Safeco
Safety Insurance
Shelter
South Carolina Farm Bureau Insurance (Southern Farm Bureau)
State Farm
Tennessee Farm Bureau Insurance
Texas Farm Bureau Insurance
The General
The Hanover
The Hartford
Travelers
United Automobile Insurance Company
USAA^
Wawanesa
Westfield Insurance
^Brand not rank eligible
2027 Brands Targeted to be Profiled
(final list available upon study publication)
Agency Insurance Company (AIC)
Alfa Insurance
Allstate
American Family
Amica
Arbella
Arkansas Farm Bureau Insurance (Southern Farm Bureau)
Aspire General Insurance Auto Club Group (AAA)
Automobile Club of Southern CA (AAA)
Auto-Owners Insurance
Bristol West
Chubb
Cincinnati Insurance
Colorado Farm Bureau Insurance (Southern Farm Bureau)
COUNTRY Financial
CSAA Insurance Group (AAA)
Dairyland
Direct Auto Insurance
Erie Insurance
Farm Bureau Financial Services
Farmers
Farmers Mutual of Nebraska
Florida Farm Bureau Insurance (Southern Farm Bureau)
Foremost
Fred Loya Insurance
GEICO
Grange Insurance
Indiana Farm Bureau Insurance
Kemper
Kentucky Farm Bureau Insurance
Liberty Mutual
Louisiana Farm Bureau Insurance (Southern Farm Bureau)
MAPFRE Insurance
Meemic^
Mercury
Michigan Farm Bureau Insurance
National General
Nationwide
NYCM Insurance
NJM Insurance Co.North Carolina Farm Bureau Insurance
North Star Mutual
Ocean Harbor Casualty Insurance Company
Old American County Mutual
PEMCO Insurance
Plymouth Rock Assurance
Progressive
Safety Insurance
Shelter
South Carolina Farm Bureau Insurance (Southern Farm Bureau)
State Farm
Tennessee Farm Bureau Insurance
Tesla Insurance
Texas Farm Bureau Insurance
The General
The Hanover
The Hartford
Toggle
Travelers
United Automobile Insurance Company
USAA^
Wawanesa
^Brand not rank eligible
Who should use it
Built for Teams Driving Customer Growth
• C-suite executives
• Customer experience leaders
• Product and strategy teams
• Marketing and operations leaders
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
