MX Automotive Performance Execution and Layout (APEAL) Study
See What Drives Owner Delight
The MX Automotive Performance, Execution and Layout (APEAL) Study gives automotive brands the real-world clarity they need to design, support and differentiate vehicles that owners love.
A Complete View of Owner Experience
Evaluates owner sentiment across 1- 3 years of ownership:
• Design, performance, and driving enjoyment
• Comfort, usability, and feature execution
• Perceived quality and emotional connection
Tracks:
• Satisfaction across 35+ attributes and 10 experience categories
How the APEAL Study Works
• Surveys verified new-vehicle owners after 1-3 years of ownership
• Captures satisfaction, excitement, and emotional connection
• Measures full ownership experience across key attributes and categories
Stronger Differentiation, Better Decisions
• Identifies the features owners value most
• Reveals strengths and weaknesses across brands and models
• Benchmarks performance against the industry
• Highlights opportunities to differentiate and improve
• Creates annual rankings and awards-licensing opportunities for top-performing brands
Improve Products, Strengthen Launches
• Prioritizes product and feature development based on real owner expectations
• Strengthens launch planning, marketing messages, and dealer communication
• Compares performance against direct competitors and segment leaders
• Supports higher residual values and stronger customer retention
Key Dates
2026
Fielding: Nov 2025 — Aug 2026
Publish: October tbd, 2026
Press Release & Award Information
JD Power issues a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Entering into a licensing agreement provides top-ranked brands with the valuable opportunity to market their award-winning performance. As the trusted symbol of excellence, JD Power Awards enhance brand perceptions, drive consumer preference, and differentiate awarded brands in competitive marketplaces.
Designed for Teams Shaping the Customer Experience
• OEM product, design and engineering teams
• Component engineering teams
• Marketing and brand leaders
• Residual value and remarketing analysts
• Tier 1 suppliers
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
