EV Expert Certification
Equip Your Team to Lead in the EV Era
The EV Expert Certification is a mobile, data-driven learning and credentialing program—developed by JD Power in collaboration with RockED—that turns the latest EV research into practical, on-the-job training. Through interactive micro-lessons and renewable annual certification, sales, and service teams gain the knowledge and confidence needed to guide today’s EV customers.
What the Study Measures
A Comprehensive Benchmark of EV Knowledge and Readiness
Evaluates certification content across s19 tructured EV learning journeys with over 100 micro-videos covering:
• Charging fundamentals and ownership costs
• Sales and service process best practices
• EV consumer behavior and expectations
Includes:
• Gamified learning platform with leaderboards and progress tracking
• Annual content updates based on JD Power EV insights
How It Works
How the EV Expert Certification Program Works
• Is delivered via a mobile micro-learning platform
• Combines short video modules, interactive tasks and gamification to ensure retention and on-the-job application
• Integrates exclusive JD Power ownership and consumer data to keep content grounded in real EV buyer expectations
Core Strengths
Stronger Knowledge, Greater Confidence
• Eliminates misinformation during the sales process
• Builds trust with first-time EV buyers
• Improves staff confidence when educating customers
• Differentiates dealers and OEMs as credible EV authorities
• Creates a repeatable, scalable training motion for large networks
Business Impact
Improve Training, Increase EV Sales
• Increases EV sales conversion through better-informed staff
• Improves customer satisfaction across EV sales and service interactions
• Strengthens consistency of EV expertise across teams and locations
• Enhances credibility of sales and service staff with customers
Who should use it
Designed for EV-Focused Retail Teams
• Dealer principals
• OEM field and regional teams
• Sales consultants
• Service advisors seeking formal EV education
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
