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What is an infotainment system?

Technological advances have rendered older in-car entertainment systems effectively obsolete. Now, carmakers combine entertainment and information as a central point of interior design. Autovista24 special content editor Phil Curry examines the rise of the infotainment system. The rapid development of technology has replaced in-vehicle cassette and CD players with new systems. While music streaming meant losing bulky radio units, the need to display more driver information required bigger screens.   By combining information and entertainment, the infotainment system has been a step forward for interior vehicle design and functionality. These systems are now a staple of modern cars, but some developments have been a cause for concern.  https://youtu.be/yVLCP0bfm-0 Growth of the infotainment system  With the development of touchscreen technology, integrating displays into vehicles for data and control access is a logical step. These screens provide more than just music playback. They also offer access to a wide range of systems.  These displays can provide navigation, views from external-facing cameras, as well as battery charge and health in electric vehicles (EVs). Many also feature Bluetooth connection for calls and smartphone integration. This allows users to bring their own music, apps and personal settings into the car.   Meanwhile, the infotainment system can act as a control location for certain vehicle functions. Menus and sub-menus provide detailed access to advanced driver-assistance systems (ADAS), vehicle customisation, driver profiles, and more.  Some carmakers have even opted to reduce or remove physical buttons for certain systems. This produces a cleaner and sleeker interior design, but can also lead to potential safety issues.  Are screens a distraction?  The ability of an infotainment system to house various vehicle controls can free up space inside a car. However, with some controls buried in sub-menus, out of easy reach of the driver, there are concerns around distraction.  Climate control, driving profiles, heated seats, and regenerative braking levels in EVs can be reduced from physical to digital buttons. But searching for these settings on a touchscreen can mean less focus on the road.   Research published by  TRL, on behalf of safety charity IAM Roadsmart in 2020, highlighted these concerns. Findings showed that driving performance was more negatively impacted when using touch controls compared with voice control.   Study participants were able to keep their eyes on the road more when using voice control than touch control. They were also more likely to identify stimuli that required attention. Despite this, most participants in the study reported using touch rather than voice control in their real-world driving.  Ensuring infotainment system safety  The concerns over driver distraction have led to Euro NCAP making a button-based request of carmakers for 2026. The safety body is asking manufacturers to either offer physical controls or dedicate a fixed portion of the cabin display to primary driving functions. This includes the horn, indicators, hazard lights, windscreen wipers and headlights.   So, the road ahead looks to be a matter of balance when it comes to infotainment systems. The technology will still need to support an increasing number of vehicle capabilities while also meeting higher consumer expectations. However, this will need to be levelled with control accessibility and driver attention.   
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The Automotive Update: The changing fortunes of Chinese and European EV markets

How did the Chinese and European electric vehicle (EV) markets perform at the start of 2026? Plus, which manufacturers are speeding up plug-in vehicle charging? Tom Hooker, Autovista24 journalist, presents the latest episode of the Automotive Update. In this episode, Autovista24 looks at the varying performances of the Chinese and European EV markets. Plus, how are carmakers speeding up EV charging? Also, an insight into which manufacturers are turning to robotics and AI for use in their production lines. Subscribe to the Autovista24 podcast and listen to previous episodes on Spotify, Apple and Amazon Music. China sees EV struggles China’s EV market recorded a decline of 27.1% in January, according to the latest data from EV Volumes. Both the plug-in hybrid (PHEV) and battery-electric vehicle (BEV) sectors saw sales decline year on year. The results were reflected in the best-seller tables, where mainstream models struggled. The Xiaomi YU7 was the leading BEV in January, with a dominant display. It  was some way ahead of the second-placed Nio ES8. The Tesla Model Y finished third. Meanwhile, the PHEV table saw BYD dominance slip away. Leading the charge was the Fang Chen Bao Tai 7, a BYD sub-brand and model. It was ahead of the Aito M7, while the BYD Song Pro finished third in the month. Europe’s EV market on a high Conversely, Europe’s EV sales grew, according to EV Volumes data. Sales were up 19.2% overall in January, with both BEVs and PHEVs seeing increases. PHEVs posted a 33.5% rise, while BEV deliveries increased by 12.7%. The Skoda Elroq was Europe’s best-selling BEV in January. It was followed by the combined results of the Renault 5 and Alpine A290, with the Tesla Model Y in third. In the PHEV market, two Chinese models led the way. The BYD Seal U came first, ahead of the Jaecoo J7. Both PHEVs were well ahead of the Volvo XC60 in third place. Even faster battery charging The Denza Z9GT, a model from BYD’s premium marque, is set to arrive in Europe later this year. It could enable quicker charging times of up to 12 minutes. According to Denza, the Z9GT delivers a 10% to 70% charge in only five minutes, and a 10% to 97% refill in just nine minutes. The carmaker also quoted a 20% to 97% recharge in 12 minutes, even in temperatures around -30°C. Meanwhile, Chery has revealed its all-solid-state battery that can achieve a range of over 1,500km, Electrek reported. A robotic future? Renault is using an AI-trained humanoid robot, called Calvin, to help it build cars. It was developed by French robotic firm Wandercraft. Renault plans to roll out a further 350 humanoid robots over the next 18 months, according to Auto Express. This comes as carmakers increasingly identify automation and robotics investment as a key response to rising costs and competitive pressures. A recent survey by ABB robotics revealed that 31% of vehicle manufacturers and suppliers felt this way.
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Can carmakers steer towards a successful 2026?

What has defined 2025 for carmakers? Will these trends continue into 2026? Enterprise sales director Thomas Luxenburger considers the upsides and downsides with Autovista24 editor Tom Geggus. What do you think the big trends have been for OEMs in 2025? We need to distinguish between the established OEMs and the newer players, including those trying to strengthen their position. Established carmakers are struggling with declining margins as they lose market share, particularly in former emerging markets. In China, there is fierce competition between importers and domestic brands, which means lots of pressure on margins. Established brands have been losing local market share, resulting in smaller margins. This means these companies have less money to invest back into development. The timing could not be worse, as these brands need to put money into the electric vehicle (EV) transition. Carmakers are also at the forefront of more protectionist politics and policies, such as tariffs. There has also been increased supply chain tension this year, impacting chips and rare earth metals. To remain competitive, companies are looking to balance the books elsewhere. This can include experimenting with direct sales models or monetising software and services. They have also looked to cut staffing and production costs, with manufacturing moved to more affordable locations. Carmaker competition So, new-car markets have seen increased competition this year. How has this impacted pricing, operational strategies and future products? In terms of development, established players have historically needed up to seven years to bring a new model to market. Meanwhile, new players can develop their cars much faster. Software-defined vehicles take far less time to launch and often cost less. This is pushing established OEMs to accelerate their development process and bring more affordable vehicles to the market. Think just about earlier generations of battery-electric vehicles (BEVs), established brands offered these at a higher price point. These models have now entered the used-car market and have changed hands once or even twice. But their residual values (RVs) are under pressure from a higher cost-new price. But now, established brands are under more pressure to increase new-car sales volumes, which means investing in more affordable cars. This means a lower list price between €20,000 and €30,000. Direct sales model hype? You mentioned direct sales models earlier. What have carmakers learnt about these systems in 2025? Following the COVID-19 pandemic, there was a lot of hype for carmakers to do everything by themselves. Some set up a flagship store in a big city and thought brand awareness would secure the business. But now perspectives on that approach have changed. Previously, I was surprised that a country like Germany did not see larger dealer groups investing in the market from abroad. However, nowadays there is a very different landscape with much larger groups acquiring medium-sized dealers. Additionally, dealers are quite open to new logos and Chinese brands. This is a totally different situation with larger dealer groups becoming increasingly important and having even greater influence. Meanwhile, new brands are battling each other to acquire their interest. In this landscape with margins under pressure, direct sales are being considered as an opportunity for OEMs. Premium brands could run direct sales models, but mass market ones might struggle more. For these carmakers, having dealer groups in the field and closer to the customer is more advantageous. This is because the risk is carried by the dealer, not the carmaker. If the current socioeconomic situation were more stable, the direct sales model would probably be more advanced. Affordable all-electric cars Carmakers have been looking to affordable BEVs to stay competitive. Do you think this trend will continue? The benefit of my job is getting to see cars at an early stage, so we know what is coming down the pipe. There is obviously an appetite to bring more affordable cars into the market. Also, battery chemistries and technologies are advancing, making it possible to reach target groups at a lower price point. In the coming years, we will see more affordable cars for commuting in urban areas. Even so, carmakers still need to earn money to justify the investment in affordable models, and only volume will cover this. To reach optimum volumes, there must be marketing, with advertising to reveal this new generation of cars. The price point for mobility is the key. Consumers will need to ask themselves what they really need in the day to day. Is a 500km BEV necessary for urban commuting, or would a solar panel and a home charger make more sense? But the used-car market is going to play an important role in the future. In the future, internal-combustion engine cars and affordable BEVs will compete in this space in terms of price attractiveness. I think OEMs need to think about a second or a third used cycle. This means supporting dealerships with the likes of a subscription model for used BEVs. Away from the new car market, this would be a new approach for the powertrain. This would certainly help while registrations continue to recover from a turbulent few years. Commercial vehicle connection What about the light-commercial vehicle (LCV) sector, where the electric transition seems far slower. Could 2026 be the year this changes? I would hope so. You know me, I am LCV addicted. I spoke with some of our colleagues to get their electric LCV adoption forecast, and it will take time. We will not see a significant move in 2026. Change will maybe start in 2027 until the end of the decade. I think it will take much more time beyond 2030 for potential customers to become fully aware of the powertrain. But I do know OEMs that have not previously offered electric LCVs and are now investigating the technology. Elsewhere, the hydrogen discussion has become a bit stuck for LCVs. For heavy trucks, it could be a solution in the future, but I would not expect that personally. I think OEMs will invest in electric LCVs. With the legislation and regulations in the EU, I think this technology will be the way forward. It will take a bit of time, but it will become more important, particularly for the total cost of ownership. Carmakers and supply chains You mentioned advancing automotive technology several times. The need for more advanced parts, like chips, has increased accordingly. But how can OEMs protect themselves when supply chains for these parts become disrupted? It will remain a real challenge. I think OEMs have responded by increasing inventory buffers. We saw this with the disruption of Nexperia chips, where many carmakers tried to fast-track alternatives. It also depends on the contracts and the supply in general. But OEMs are now seeing more reason to spread their risk. Just counting on one supplier can result in quite a mess. Companies may invest in long-term contracts to ensure supply, as well as buffers and alternatives. Some carmakers may even look to get rid of some technology. I think development will now emphasise reducing the number of control units a car needs. Less technology means less reliance on these supply chains. These countermeasures may help OEMs ride the waves of supply chain disruption, but they cannot stop the geopolitical storm. International tensions have a huge impact on the automotive industry, and that is unlikely to change in the short term. The opportunities and challenges With all that in mind, what are the biggest challenges and the greatest opportunities for OEMs in 2026? We can start with opportunities. It is generally hard to say, because I do not have a crystal ball here on my desk. However, I believe that the key lies in the used-car business. This can help support decreasing new-car sales margins. With the right pricing, taking care of RV development could be a pillar for securing the business or covering decreasing margins. A well-established, certified pre-owned programme could also help. It is about developing, coaching, and teaching in the established dealer landscape and taking care of these programmes. They could support a stable value of the cars in the market. Yet, I think the greatest opportunity is to make faster development cycles. The market requires that we move faster technologically. However, this must be done purposefully, not randomly or sporadically. A well-thought-out transition to a new technology will take time. I think 2026 will be another year of transition. Established brands will need to reduce costs, optimise their workflows and strengthen their value chains. Newcomers wanting to make an impact in Europe will look to acquire dealer groups and bring volume into the market. This increased competition will likely be reflected in pricing strategies. New brands will be able to quickly gain ground by utilising customer trust in known dealer groups. So, I am not sure whether all OEMs will survive to the end of the decade. There may be another wave of consolidation on the horizon.
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The Automotive Update: Renault and Ford collaboration plus global EV enthusiasm cools 

What has drawn two automotive giants to collaborate on future vehicles? How are delays impacting the EU emissions target discussions? Autovista24 special content editor Phil Curry discusses the week’s biggest stories in The Automotive Update podcast. In the latest episode, further details on the seismic collaboration between Renault and Ford. Also, a look at what the automotive industry wants to see in the delayed EU discussions on 2035 CO2 targets. Plus, is electric vehicle (EV) interest cooling, and what could renewed negotiations between China and the EU mean for Chinese Built EVs. Subscribe to the Autovista24 podcast and listen to previous episodes on Spotify, Apple and Amazon Music. Renault and Ford join forces on EVs Ford is to partner with Renault on development of battery-electric vehicles (BEVs) and all-electric vans. The agreement will see the development of two Ford-branded EVs based on the Ampere platform that underpins the Renault 5 and Renault 4. These vehicles will be produced at Renault’s ElectriCity manufacturing plant in the north of France.  Designed by Ford, and developed with Renault Group, the two cars will feature distinctive driving dynamics, authentic Ford-brand DNA and intuitive experiences. The first of the two vehicles is expected in showrooms in early 2028.  The RAC has predicted that the partnership could signal a return for the Ford Fiesta. The model was discontinued in 2023, as the carmaker focused on larger vehicles. However, a revival in the small car market could see the popular vehicle return, with the underpinnings of the Renault 5.    EU emissions target delay The European Commission has delayed discussions of a new proposal to potentially revise the EU’s 2035 ban on the sale of new CO₂-emitting cars and vans. According to Reuters, talks are now expected to happen on 16 December. The postponement comes as policymakers and industry leaders call for adjustments to the current strategy. ACEA director general Sigrid de Vries recently highlighted the industry’s slow post-COVID-19 recovery and limited investment in EV charging infrastructure. She also argued that the 2030 and 2035 emissions targets are no longer realistic. De Vries offered five recommendations, including stronger consumer incentives , and greater technological neutrality. Environmental groups oppose the easing of restrictions. Lucien Mathieu, cars director at Transport & Environment, warned against permitting biofuels and plug-in hybrids (PHEVs) beyond 2035. ’[The new proposals]’may give them short-term comfort, but strategically it is a mistake that risks pushing the European industry into a dead end,’ he stated. Chinese EV tariff talks resume China's commerce ministry has stated that negotiations with the EU over a minimum price plan for Chinese-built electric vehicles have restarted, Reuters has reported. The ministry has also urged the bloc not to talk independently with manufacturers. The EU approved tariffs of up to 45.3% in October 2024. This followed a European Commission investigation into whether Chinese carmakers were benefiting from unfair subsidies that could impact competition in Europe. China insists its manufacturers are simply more competitive than their European counterparts. As a result, Beijing has urged Brussels to accept a minimum price plan in place of tariffs.  Study reveals a return to ICE A new study by EY has revealed that many global car buyers are shifting back from EVs to internal combustion (ICE) models.  The EY Mobility Consumer Index shows that 50% of global car buyers intend to purchase an internal combustion engine vehicle in the next 24 months. This is an increase of 13 percentage points (pp) from 2024. In addition, battery-electric vehicle preference has fallen to 14pp, a drop of 10pp. Meanwhile hybrids preference had declined to 16%, down five percentage points. Range anxiety appears to continue to be one of the top barriers for consumers choosing EVs. According to the report, 29% of respondents cited this as their top concern, while 28% pointed to the lack of EV charging infrastructure.  New autonomous partnerships Mercedes-Benz and Momenta are ushering in the next stage of automated driving with the launch of an SAE Level 4 robotaxi service. The carmaker, together with its advanced driver assistance systems partner for China, is announcing this driverless shuttle service based on the new Mercedes-Benz S-Class.  Following an initial test phase in Abu Dhabi, the partners intend to roll out the service more broadly to other locations and markets.  Meanwhile Stellantis and mobility platform Bolt have entered a partnership. They will jointly explore the development and deployment of Level 4 autonomous vehicles for commercial operations across Europe. Automotive AI investment decline? By 2029, only 5% of carmakers will maintain strong, AI investment growth, a decline from over 95% today. That is the forecast from business and technology insights company, Gartner.  The firm predicts that only a handful of automotive companies will maintain ambitious AI initiatives after the next five years. Organisations with strong software foundations, technology awareness in its leadership, and a consistent very long-term focus on AI will pull ahead from the rest, creating a competitive AI divide.  Gartner predicts that by 2030, at least one manufacturer will achieve fully automated vehicle assembly, marking a historic shift in the automotive sector. 
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The Automotive Update: New EV incentives in Spain and tariff hope for VW Group

Spain launches a new national electric vehicle (EV) incentive framework. The EU reviews tariffs on Volkswagen (VW) Group’s countervailing duties. Also, a look into Zipcar’s potential UK exit. Autovista24 editor Tom Geggus goes behind the headlines in The Automotive Update podcast. In this week’s episode, Autovista24 is joined by Autovista Group’s regional head of valuation and insights, Ana Azofra. She offers her thoughts on Spain’s bold new EV incentive plans, and what they mean for the country’s new-car market. Also, a look into how the European Commission is reviewing tariffs on a made-in-China battery-electric vehicle (BEV) from VW Group. Finally, Zipcar looks to cease its UK operations. Subscribe to the Autovista24 podcast and listen to previous episodes on Spotify, Apple and Amazon Music. Spain’s revamped EV inventive plan This week saw the formal unveiling of Spain’s new approach to EV incentives. Dubbed the Auto 2030 Plan, the scheme will replace the current MOVES funding framework, which ends on 31 December. The plan will allocate €400 million to aid direct purchases of electric cars. It will be rolled out from 1 January 2026, according to Motor.es. Under the Auto 2030 Plan, regional administrations will no longer control and allocate funds. Instead, the process will be directed by the central government. Another key change includes providing incentives at the point of purchase, as reported by EFE. The Auto 2030 Plan will direct €580 million from an EU-funded scheme to support industrial development. Additionally, €300 million will be made available to expand the country’s EV charging infrastructure. EU review of tariffs The European Commission is reviewing its tariffs on VW Group BEVs made in China. This follows VW Anhui, producer of the Cupra Tavascan, and SEAT, importer of the model, proposing a price undertaking. Since the EU implemented tariffs on BEVs made in China last year, the model has seen countervailing duties of 20.7%. This is on top of the existing 10% import duty. SEAT confirmed with Autovista24 that its proposal includes an annual import quota and a minimum import price. ‘If accepted, this would result in the non-application of countervailing duties on the Cupra Tavascan. The exemption will take effect once the European Commission accepts the undertaking and adopts the corresponding regulation,’ a spokesperson said. The process can be expected to take a few months. A spokesperson for the European Commission told Autovista24 that: ‘the door remains open for other companies to submit price undertaking offers, either jointly by groups of companies or by individual companies, as long as they adequately address the issue of Chinese subsidies.’ End of the road for Zipcar in the UK Zipcar, the car-sharing platform, looks set to close its UK operations by the end of this year. The Avis Budget-owned company has updated its UK site with a message for customers. ‘Zipcar proposes to cease operations in the UK, subject to formal consultation with affected employees. During this period, we will not be accepting new member applications,’ it reads.   Vehicles can still be booked and used up until 31 December 2025. Any new bookings are temporarily suspended beyond this date, pending the employee consultation. Zipcar operations in the US are not affected by this proposal, according to the company’s FAQs.
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The Automotive Update: Significant EV tax changes in UK and 2026 new-car market forecast

How will the UK’s Autumn budget impact the country’s electric vehicle (EV) industry? What can be expected from the global new-car market in 2026? Plus, the latest key EV battery production announcements. Autovista24 journalist Tom Hooker presents The Automotive Update podcast. In this week’s episode, a look at what the UK government’s budget means for drivers of EVs. Also, an expert-led webinar focused on new-car markets. Finally, the latest EV battery production news, unpacked. Subscribe to the Autovista24 podcast and listen to previous episodes on Spotify, Apple and Amazon Music. UK EV drivers face revamped tax framework The UK government has announced plans for a pay-per-mile tax on battery-electric vehicles (BEVs) and plug-in hybrid vehicles (PHEVs). The latest budget outlined that BEVs will be charged 3p per mile, while PHEVs will pay 1.5p per mile, from 2028 onwards. Dubbed the Electric Vehicle Excise Duty (eVED), it will sit alongside the usual annual Vehicle Excise Duty (VED). EV owners will pay both the standard tax and the mileage-based charge. Drivers look to be required to input their annual mileage when renewing their vehicle tax. They can either pay the full amount in advance or spread payments across the year. At the end of the period, they will report their actual mileage. While some have welcomed changes to VED, there is dissent. Critics of the new plans warn that the additional charge could make EVs less appealing and may slow adoption rates. What to expect for new-car markets in 2026 Autovista Group’s latest webinar, Global new-car market outlook 2026, explored some key new-car market forecasts. https://www.youtube.com/watch?v=i-C26zAOiUU An expert panel discussed whether economic headwinds and supply-chain challenges could prevail into 2026. While gross domestic product is expected to fall in many markets as inflation remains mostly flat, EV adoption will continue. Additionally, the demand for electric powertrains is driving battery innovation. In particular, lithium iron phosphate (LFP) batteries can be expected to feature in a greater number of new electrified vehicles. The webinar also assessed the potential success of Chinese carmakers in the European market. Affordability and build quality emerged as key factors in dictating potential prosperity. These new brands look set to capture a greater share of the European EV market in 2026. The question is which ones will have the staying power to succeed. EV battery production developments CATL revealed it will train up to 4,000 workers to operate its €4.1 billion battery plant in Spain. According to Reuters, the site will begin production in late 2026, supplying batteries to Stellantis. It marks China’s biggest investment in Spain and is also backed by €300 million in EU funds. The project will be Spain’s biggest battery production facility when it is completed. Three more Spanish battery plants are planned, including projects by Envision AESC, Volkswagen’s (VW) PowerCo and Inobat. LG Chem and Sinopec announced a partnership to develop key materials for sodium-ion batteries, electrive reported. The two companies said the batteries produced would be used for applications in China and globally, including ‘low-speed’ EVs. Foxconn will expand its own battery production, according to electrive. The contract manufacturer plans to produce battery cells for EVs at its Taiwan facility. Finally, Panasonic Energy will supply batteries to Zoox, Amazon’s self-driving unit, Reuters reported. Deliveries will begin in early 2026 under a multi-year agreement. 
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What is a concept car?

While many designs make it to the road, some are only destined for exhibition halls and marketing materials. But the concept car still has an important role to play in the automotive market. Autovista24 special content editor Phil Curry examines their purpose. Over the decades, carmakers have used innovative model design to stand out from the competition. Design must also allow for regulations, with safety features and sustainability requirements needing to be considered. However, a concept car allows these shackles to be removed as designers illustrate their unique ideas. These prototype vehicles are developed to highlight new trends in both design and technology. However, they are not created to be sold, but provide a glimpse of what could be possible in the future. https://youtu.be/svm77DpP1RQ These models can feature advanced aerodynamics, futuristic user interfaces, innovative powertrains or advanced technology. Concept cars allow brands to push the limits of design without the need to worry about production or budgets. These concept cars can also reveal the findings of studies, help develop and implement new technologies, or visualise new production models. Concept car design Concept cars were once a mainstay of motor shows. Brands looking to attract attention to their stands unveiled what they believed would be the car of the future. Some had a basis, while others were more experimental. But these cars attracted audiences and inspired belief in the future of mobility. The basis for a concept car was to highlight future design trends. The first model developed as a concept was the Buick Y-Job in 1938. This came at a time when many cars featured large vertical grills, separate headlights and little design sculpting. Source: General Motors But the Y-Job, created by US designer Harley J. Earl, created a different profile that fed into upcoming models. This included the 1949 Buick Roadmaster and the 1953 Buick Skylark. The grill design is still seen in Buick models today. Since then, brands have used concept cars for a variety of purposes. Some have highlighted design trends that have carried into their production models. Meanwhile, others focused on vehicles which could inspire future trends. Journey of the concept car Renault has taken concept car ideas through to production on several occasions. This means it developed an outlandish future concept, then a realistic opportunity, followed by a production model. One example is the Renault EZ-Ultimo, a model presented at the Paris Motor Show in 2018. At the time, autonomous vehicle technology was a hot topic of discussion, so the carmaker revealed a trio of ‘robo-vehicles’. The EZ-Ultimo was a mobile lounge, showing what would be possible with driverless vehicles. Not only did it serve a purpose of suggesting future design trends in an unrestricted environment, but it also drew crowds to Renault’s stand. Source: Renault Moving forward to 2024, Renault presented the Embleme. This model presented the potential of an alternative powertrain system. It featured dual-energy electric and hydrogen technology to reduce CO2 emissions over the entire lifecycle of the vehicle. In 2021, the carmaker unveiled the Renault 5 Prototype. It forged a connection with the carmaker’s former model that was discontinued in 1996. The concept acted as a precursor for the Renault 5 E-Tech, which was launched in 2024. The carmaker carried many of its design features into the production model, which is now on sale. Digital concepts Interest in traditional motor show concepts began to wane in the late 2010s. The COVID-19 pandemic saw many brands switch to online launches. This meant fewer design restrictions in the development of concept cars. Rather than produce a physical model, designers could dig into the digital world. Brands showcased their concept drawings and videos to show what was possible. Fast forward to 2025, and this digital mindset has stuck around. One example is the Ferrari F76, a digital hyper car created in the form of an NFT. It combines Ferrari’s racing tradition with generative design and digital technologies. Source: Ferrari Designed for clients of the Hyperclub programme, the F76 was created to support the 499P competing at Le Mans and in the World Endurance Championship. While the development of a concept car has changed, its role remains the same. They are created to inspire both designers and consumers. They also create discussions and allow brands to build on their reputations to lead ideas around future technologies. Either digital or physical, concept cars remain a standout part of automotive development.
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What IAA Mobility 2025 revealed about new design languages

One of the major themes from this year’s IAA Mobility was design language. Some brands presented this through concepts, while others used production-ready models. So, how are design philosophies changing, and why now? Autovista24 journalist Tom Hooker investigates. IAA Mobility 2025 played host to many world premieres and concept reveals, highlighting new design languages and philosophies. With the event held in Munich, German brands used the opportunity to full effect. This included BMW’s Neue Klasse platform, Audi’s simplified design philosophy, Mercedes-Benz’s new grille element, and Volkswagen’s (VW’s) small car offensive. So, why did German manufacturers decide now was the time to change? Adding perceived value ‘The conference is in Munich every two years, and the German brands perhaps know that their home territory is the logical place to do this,’ Car Design Research director Sam Livingstone told Autovista24. ‘My view is that the external pressures that are incurred on these brands in terms of their general commercial performance, profitability, and sales are such that internally, there would have been a lot of people being asked the question, “What can you do?”,’ he outlined. These famous marques may seem to take very different design paths. However, their overall approaches to design are more alike than they appear. ‘I think design must deliver more. I sense that what the designers are doing for these three or four German brands is seeking to increase the perceived value. Mercedes-Benz is the one that does it the most obviously, setting out with their new but harking back to the past grille element,’ Livingstone highlighted. Source: Mercedes-Benz ‘That is going to sit on the front of the GLC and other vehicles going forward, making a much stronger statement about being a vehicle that is upper premium. I think they are all pushing hard to add perceived value,’ Livingstone said. ‘I think they are all seeking to reframe their brand specificity in a more distinct manner. Mercedes-Benz and Audi are obviously doing that, I think clearly the BMW is too, and maybe to a lesser extent VW,’ he commented. Heritage-inspired design Two other German brands are also using their heritage to further distinguish themselves and add perceived value as a result. Firstly, Audi brought its Concept C to Munich, a two-seater electric hardtop convertible. The prototype displays the carmaker's new design philosophy. Source: Tom Hooker, Autovista24 ‘We have worked collaboratively within the design team initially to try to understand what the values and the elements are that make an Audi an Audi. What is the DNA? That is why we looked at our heritage to move forward,’ Audi chief creative officer Massimo Frascella explained to Autovista24. ‘This was fundamental, understanding throughout the evolution of Audi what the most distinctive and unmistakably Audi identities are. We found that the Audi Type C, the Audi Type D, and the Audi A6 were the models with the verticality that were very Audi,’ he added. Source: Tom Hooker, Autovista24 The model previews a production car slated for release in 2026. while other upcoming models will be influenced by the Concept C’s design. ‘What I really like about this car is that it is unmistakably Audi; it cannot be anything else. We are so fortunate as a company to have a wonderful heritage. That is not something that all the brands have, so for us it is a huge asset,’ he said. Designing a new generation BMW also took inspiration from its past with its new ‘Neue Klasse’ platform. This is a deliberate reference to the brand's transformation in the 1960s. The new BMW iX3’s design conveys this, while being a visual signal of a new generation of models. Most notably, the model has new illuminated ‘kidneys’ replacing the previous chrome design. Source: Tom Hooker, Autovista24 ‘One step is not enough. We need to take two steps. Then, the design team said, if you do such a bold step in everything, we need to make it obvious to the customer that this is something new. It is a bold leap,’ BMW iX3 product manager Mark Berger told Autovista24. Meanwhile, VW continued the legacy of its Polo and Polo GTI models at IAA Mobility, bringing them into the electric era. The brand's attempt to keep the hatchback’s essence on a new powertrain and platform was helped by small design details. Source: Tom Hooker, Autovista24 ‘In the traditional GTI, you have this golf ball shifter. Now, in the electric one, you do not have a shifter anymore. So, we bought it back in the centre cap of the wheels, now we have a golf ball pattern. You can bring it back, this GTI feeling,’ head of VW design Andreas Mindt told Autovista24. This was combined with modern details, including ‘whisky glasses’. These made up part of the rear lights on the ID.Polo and ID.Cross concept. Source: Tom Hooker, Autovista24 ‘It looks like a thick glass, not like a champagne glass that breaks immediately. It is giving you the impression that it is unbreakable. This is how a VW should look,’ he stated. Concept cars remain important Mindt also discussed the importance of concept cars, even if models resemble their production variant. For brands, this is an opportunity to gauge consumer opinion. ‘In this case, we are very close to production already, but you get feedback. For us, it is important, almost like a customer survey. We are going to have comments, and we really read them. I am very interested in the opinion of the people,’ said Mindt. ‘We need to have this dialogue with customers. When you present a show car, you get a feel of what is good and what is bad. Of course, you have a lot of haters. But you also have very valid, interesting opinions. We want to know and we want to learn, as maybe we bake it into the next project,’ he said. Berger shared a similar viewpoint, as the BMW iX3’s design resembled the Vision Neue Klasse X presented earlier this year. With a new generation, the brand had the opportunity to test a striking new design. Source: Tom Hooker, Autovista24 ‘Since we did not have a direct predecessor, we could go down this route, test the reaction on the design, and make people already a bit familiar with it. That is a bit of a pity now, because sometimes people say, it is not that new. The surprise is gone as the Vision car has already taken a lot of the credit,’ Berger noted. ‘We thought the step was so big, we did not have to exaggerate that much. Because the design jump was already so high from all the other BMWs, showing more or less the serious design made for a very good concept car already,’ he commented. China’s design perspective The increasing number of Chinese brands at IAA Mobility was noticeable. This ranged from luxury all-electric SUVs to European-focused hatchbacks. But with many announcing international expansion plans, are design philosophies also evolving? ‘I think most of the Chinese brands do not have sufficient distinction for them to be able to actually enter this new market for them, in Europe, to be able to set out that they are who they are clearly,’ commented Livingstone. Source: Tom Hooker, Autovista24 ‘I suppose historically that is not so different from the Japanese and the Korean playbook, which is to come in with vehicles that are ostensibly akin to European offers and are quite generic. But they have a competitive offer of features and technical content versus price ratio,’ he pointed out. ‘So, you could argue that it is consistent with what came before. However, in terms of actually creating an individual brand and setting out its purpose in a very distinct offer, having a bland or generic design approach just will not work,’ Livingstone added. Deeper cultural differences However, the reason behind this apparent lack of distinguishability between Chinese brands may not just be strategic. It could also highlight a significant cultural difference between the two regions and their respective automotive markets. ‘I think there is just a cultural distinction that in the Western mindset, we consider without even thinking, how design is out there to seek to appeal to you. As a consumer, you look for a design that you want to have,’ said Livingstone. ‘I would suggest that in China, it is much more likely that a design is there to ensure that you do not create something that people do not want. It would be wrong to suggest that Chinese brands are naive, but there is also a bare truth that the market is less mature,’ he said. ‘So, I think design is there to provide a decent-looking car that is akin to other cars of this ilk and be subtly different in some respects. That is the extent of the design remit in the Chinese market,’ Livingstone continued. ‘Whereas, in the more mature Western market, there is more recognition from both a brand and customer side that there is an opportunity, an expectation, and a need to assert some greater level of brand specificity,’ he explained. Korea’s contemporary design philosophy So, where do brands from other regions fit into the automotive design landscape? For example, Hyundai and Kia do not necessarily conform to broader design philosophies seen in Europe and China. Source: Tom Hooker, Autovista24 ‘Kia is more consistent in its offer, and Hyundai is more divergent. Overall, I do not believe they are conforming to the generic offer that we have seen from China. Nor are they like the German brands, leveraging elements of heritage to add perceived value. I think they are taking a different path,’ outlined Livingstone. Specifically, Hyundai did take inspiration from its heritage when creating the Concept Three, a compact EV from its Ioniq sub-brand. However, unlike other brands, this vision came from outside the automotive world. Source: Tom Hooker, Autovista24 ‘There are several inspirations. First, the desire to go back to designing hatchbacks, not only SUVs. But also, the inspiration of our own heritage with steel,’ head of department of exterior design at Hyundai Motor Europe, Nicola Danza, told Autovista24. ‘We produced our own steel. So, we wanted to celebrate steel by expressing it in its super simple form, and you see these three big surfaces. The bonnet, the shoulders with the doors, and the rear wrapping around the tailgate to express this metal feel,’ explained Danza. ‘We wanted to create something that is simple, pure and easy to understand. Sometimes cars are too heavy in terms of design features, and we wanted to simplify to the max,’ he added. ‘Every concept we do, especially the exterior, is a hint of what is coming next. This is the first time we have shown this design language, so it is very important for us to express it. Also, it is important not to overpromise. Sometimes you go so far away with the concept cars that I suppose you overpromise, and then the reality is different,’ he added. Livingstone also commented on how the two Korean brands are exceedingly international in their orientation. While their domestic market is a focus point, they see Europe as a major market, alongside China, to some extent. ‘I think it would be wrong to say that it is a Korean thing, because their design leadership and designers are not Korean nationals. It is an interesting perspective compared to the two core tranches of Europe and China,’ he concluded.
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The Automotive Update: New EVs and concepts revealed at IAA Mobility 2025

The 2025 IAA Mobility trade fair in Munich provided a glimpse of the latest models and concepts coming from carmakers. Tom Hooker, Autovista24 journalist, reviews the event. This year’s IAA Mobility saw a strong presence from manufacturers. They spread themselves across the Messe München and the various ‘open space’ locations in the Bavarian capital. Source: Tom Hooker, Autovista24 Brands used the show to highlight their latest mobility developments and future plans. The event achieved a record 57% share of foreign exhibitors, while 40% of all exhibitors were first-time participants. Over 350 world premieres and product innovations were unveiled at this year’s IAA Mobility. This spanned city cars to large SUVs, and production-ready models to bold experimental concepts. But what were some of the standout highlights and announcements? Subscribe to the Autovista24 podcast and listen to previous episodes on Spotify, Apple and Amazon Music. A new era for German brands Domestic brands took centre stage at the event, including BMW, Volkswagen (VW), Mercedes-Benz, and Audi. A unified theme was clear. IAA Mobility marked new eras,  new directions, and new design languages. Source: Tom Hooker, Autovista24 BMW used the event as a launchpad for its Neue Klasse. The vehicle platform will underpin more than 40 new or updated models by 2027, regardless of powertrain. The first of these is the all-electric iX3. The D-segment SUV features a distinct new design language that replaces chrome ‘kidneys’ with a light signature. The iX3 will be the first to use BMW’s sixth-generation eDrive technology built on 800-volt architecture with bi-directional charging. The SUV houses new electronics and software underpinnings, including four ‘superbrain’ high-performance computers. https://www.youtube.com/watch?v=D7aVxrTejlU BMW has refreshed the iX3 with a clean interior and its new Panoramic Vision heads-up display. The SUV is scheduled to arrive in Europe in spring 2026. An all-electric i3, the second Neue Klasse model, will also be revealed early next year. Source: BMW Group Meanwhile, BMW Group brand Mini presented two concept models. These cars were created from a collaboration between Mini’s John Cooper Works sports division and lifestyle brand Deus Ex Machina. VW’s compact EV offensive VW presented its new direction at the IAA Mobility, inspired by the phrase ‘True Volkswagen’. It focused on four new electric vehicles (EVs). Source: Tom Hooker, Autovista24 Firstly, the ID.Polo and ID.Polo GTI were presented in camouflage. Both will be based on the MEB+ platform and will use advanced driver assistance systems (ADAS) from bigger VW models. The ID.Polo and ID.Polo GTI will have world premieres in May 2026 and summer 2026, respectively. The models mark the start of VW’s new naming strategy, where established vehicle names will be transferred to EVs. VW also revealed the ID.Cross Concept, a compact electric SUV. The near-production model is also based on the MEB+ platform and highlights the brand's new ‘Pure Positive’ design language. Source: Tom Hooker, Autovista24 Meanwhile, the ID.Every1 concept showcased a new entry-level EV from VW. The production version will be launched in Europe from 2027. Away from its EV range, VW displayed the next generation of the T-Roc. The B-segment SUV uses ADAS from larger VW models and features an updated interior. It is offered in petrol-powered mild-hybrid or full-hybrid powertrains. Source: Tom Hooker, Autovista24 Mercedes-Benz begins model offensive The new all-electric GLC spearheaded Mercedes-Benz’s presence at the IAA Mobility. Like BMW, the brand used its latest SUV to showcase a new design language. A redesigned, illuminated chrome front grille dominates the car’s visual presence. An AI-driven MB.OS ‘superbrain’ will control every aspect of the new GLC, from infotainment to automated driving. It also features an MBUX ‘hyperscreen’, first seen at CES 2021, and the largest screen ever in a Mercedes-Benz vehicle. Source: Mercedes-Benz Like the BMW iX3, the GLC uses an 800-volt system and offers bi-directional charging. The SUV’s production is scheduled to start in the first quarter of 2026. This will then lead a product offensive of more than 40 vehicles over the next three years. Mercedes-Benz also premiered its CLA, with a new hybrid powertrain and an all-electric shooting brake estate version. Furthermore, the Concept AMG GT XX made its show debut, highlighting the upcoming AMG.EA high-performance architecture. The model recently completed a record-breaking ‘round the world’ distance challenge, travelling 40,075km in just eight days. Source: Tom Hooker, Autovista24 Mercedes-Benz also presented an electric VLE prototype, providing a glimpse of its future grand limousine models. Meanwhile, Smart confirmed plans to present the #2, an all-electric two-seater city car in Europe as early as autumn 2026. Audi’s future direction Audi showcased its Concept C at the IAA Mobility. The two-seater convertible sports car represents the marque's new design philosophy and the future direction of Audi. The brand also debuted its Q3 Sportback at the show. Source: Tom Hooker, Autovista24 Elsewhere from the VW Group, Porsche premiered its 911 Turbo S, featuring hybrid technology. It also showcased its new wireless charging system for cars. This will first be available for the all-electric Cayenne, with the model’s world premiere planned for the end of this year. Source: Tom Hooker, Autovista24 European models at IAA Mobility Renault unveiled the sixth-generation Clio at the show. The hatchback will be available with a full-hybrid petrol or liquified-petroleum gas (LPG) powertrain in some markets. Orders will open before the end of 2025. https://www.youtube.com/watch?v=ljutjMlCVBg Opel presented its Mokka GSE at the event. This is the fastest all-electric Opel to date, according to the carmaker. It was joined by the Corsa GSE Vision Gran Turismo concept car, which previewed upcoming all-electric GSE models. The Opel Grandland Electric AWD also made its public debut in Munich. Skoda presented its Epiq show car at the IAA Mobility, previewing the carmaker’s upcoming all-electric compact SUV crossover. It is the first model to fully adopt Skoda’s Modern Solid design language and is scheduled for production in 2026. Source: Škoda The manufacturer also presented its Skoda Vision O in Munich. The new electric model features a redesigned interior with an AI-driven personal assistant. Source: Škoda Fellow VW Group brand Cupra presented its upcoming Raval electric city car in camouflage, which will be launched in 2026. It will use the VW Group’s MEB+ platform. Source: SEAT S.A Furthermore, Cupra revealed its Tindaya concept. The model displays the brand’s future design language. Cupra also revealed plans to potentially enter the Middle East region in the future. Source: Tom Hooker, Autovista24 After beginning life as a concept in 2020, the Polestar 5 was revealed in Munich. The grand tourer offers two trim versions built on an 800-volt framework. Source: Polestar IAA Mobility concepts from Korea Hyundai presented its Concept Three at the IAA Mobility. This was the first compact EV concept from its Ioniq sub-brand. https://www.youtube.com/watch?v=8rVaDSIq9WQ The carmaker also used the event to outline its electrification roadmap. It plans to offer an electrified version of every model in Europe by 2027 and introduce 21 EV models globally by 2030. Kia brought four premieres to Munich, including the EV2 concept. The B-segment SUV was a preview of a production model set to launch in 2026. Source: Tom Hooker, Autovista24 Another upcoming model displayed was the EV5. The C-segment SUV offers bi-directional charging, with a launch expected before the end of 2025. Chinese models impress at IAA Mobility A total of 116 exhibitors in Munich came from China. Carmakers from the country combined new model unveilings with announcements. BYD’s presence was led by the Seal DM-i Touring plug-in hybrid (PHEV), which made its public debut. The brand also confirmed that its Dolphin Surf city car will be its first passenger car to be built in Europe, at BYD’s plant in Hungary. The site is on track to start production by the end of 2025. BYD announced that its Flash Charging system will come to Europe, with at least 200 stations planned by the second quarter of 2026. The technology can reach 400km of range after five minutes of charging. The manufacturer also confirmed the launch of its new approved used scheme for its models. In the exhibition centre, Leapmotor held the world premiere of its B05 C-segment electric hatchback. Source: Stellantis Additionally, the brand showed off its B10 electric SUV, built on its new Leap3.5 architecture and offered with two battery sizes. The model began deliveries during the IAA Mobility and will be available in over 30 countries. Expansion plans revealed Xpeng celebrated the European premiere of its P7, an all-electric sports sedan. The P7+ was also displayed at the show, alongside the G6 SUV coupé and G9 SUV. Source: Tom Hooker, Autovista24 Changan confirmed a new battery-electric vehicle (BEV) SUV coming to Europe, the S05. Its Avatr sub-brand was also in Munich, debuting its Vision Xpectra concept. The carmaker plans to enter over 50 countries and regions worldwide. Source: Tom Hooker, Autovista24 Meanwhile, GAC presented six vehicles at IAA Mobility. One of these was the Aion V, a BEV SUV, which will be the brand’s first model sold in Europe. The carmaker plans to enter Poland, Portugal, Finland and other countries from September 2025. GAC then wants to achieve full European market coverage by 2028. Hongqi unveiled plans to offer up to 15 models in the European market, covering BEVs and hybrids in the A-segment to the E-segment. It aims to establish over 200 sales and service outlets across the continent. The EHS5 is the first model under the strategy, a premium all-electric SUV. The event also marked the global expansion of another Chinese brand, Aito. It launched specialised variants of three SUVs, the Aito 9, Aito 7 and Aito 5, to enter the Middle Eastern market. These models offer BEV and range-extended electric vehicle (EREV) powertrains. America and Türkiye bring new models Turkish manufacturer Togg held the world premiere of its production-ready T10F sedan. Along with its existing T10X SUV, the brand announced its entrance into the German market. Both models will be available to order through its in-house service and ordering platform Trumore. Togg also unveiled Can.AI, an agentic AI platform developed in collaboration with Microsoft Türkiye. Meanwhile, US marque Lucid also announced its European market debut at the IAA Mobility. This will be with its Gravity model, a three-row SUV. The premium BEV will initially be available to order in Germany, the Netherlands, Switzerland and Norway, with deliveries expected to begin in early 2026. Ford was also in Munich and hosted the world premiere of its Ranger PHEV MS-RT. The motorsport-inspired version of the pick-up was joined by the E-Tourneo Custom MS-RT, a sporty electric passenger transporter.
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Will AI transform the way used cars are bought and sold?

This year has seen a surge in artificial intelligence (AI) advances. But what impact has this technology made on the used-car retail industry, and what is yet to come? Autovista24 journalist Tom Hooker takes a deep dive into the subject. Through the likes of ChatGPT, Google Gemini and Microsoft Copilot, AI has transformed the way we work. Forbes reported that the technology will reach a market revenue of $1.33 billion (€1.18 billion) by 2030. Meanwhile, 64% of businesses believe that artificial intelligence will help increase their overall productivity. Within the automotive sector, AI is already embedded in manufacturing and quality control, such as BMW’s ‘Factory Genius’ assistant. It is also being used to improve connected car experiences. Volvo Cars is using AI to enhance advanced driver-assistance systems (ADAS). How would the technology work in the world of used-car retail? It could give customers a more personal and efficient experience. But how does this translate into realistic sales and revenue growth for dealerships? AI and disruption Answering this question means stepping back to look at the AI industry and the anticipated changes just around the corner. ‘Now we see what we believe to be also a highly disruptive change coming up with artificial intelligence,’ stated McKinsey & Company partner Peter Cholewinski at the Used Vehicle Retail Summit. From left to right: Peter Cholewinski, McKinsey & Company partner. Dr Lisa Schrewentigges, McKinsey & Company project manager ‘The topic is not new. AI has been around for many years. However, with the introduction of ChatGPT, this has arrived in our daily lives and in the lives of companies. The speed of progress is just amazing,’ he added. ChatGPT is an example of a generative large language learning model (LLM). This means it can create content such as text and images in response to a person’s prompt or request. To do this, it relies on using machine frameworks known as deep learning models. These algorithms simulate the human brain’s learning and decision-making processes. Cholewinski showed the growing number of LLM releases. In 2024, 122 new models entered the market. This was up from the 109 LLMs launched in 2023 and a significant increase from 29 releases in 2022. From left to right: Peter Cholewinski, McKinsey & Company partner. Dr Lisa Schrewentigges, McKinsey & Company project manager ‘In 2025, you have many models out there, and those models are becoming smarter. We are now not talking about large language models, but about reasoning models. Additional tools are also coming out, like deep research. The machine can go on its own onto the internet and figure a lot of information out by itself,’ Cholewinski explained. Agentic AI can capture value While generative AI LLMs depend on users’ prompts and requests, agentic AI LLM models are designed to autonomously make decisions and act, with the ability to pursue complex goals with limited supervision, IBM wrote. This combines the flexibility of LLMs with the accuracy of traditional programming. ‘This year, everybody is talking about agentic AI. When you take those models with reasoning capabilities, they can plan and think about what they need to do to achieve a goal. You can also have several of them working together, exchanging basic information, reviewing each other, and trying to solve a problem on their own. ‘So, it is not only about one chatbot that you talk to, but end-to-end processes and how several agents can achieve something useful and valuable. ‘Agentic machines can tap into different workflow steps and coordinate across those workers. This means we have more automation possibilities across workflows. This is where most of the value will be captured, especially as they become smaller,’ commented Cholewinski. The first fully autonomous agentic LLM model, Manus, was released in March 2025, as written by Forbes. AI transformation troubles ‘Everybody is trying it out, but only a very small number can say we invested something, and we actually captured something. This is because it is very difficult,’ said Cholewinski. ‘You need to have the technology, but you also need to have the right talent to understand how to use that technology and an operating model that will drive the change management to scale and adopt this technology,’ he added. From left to right: Peter Cholewinski, McKinsey & Company partner. Dr Lisa Schrewentigges, McKinsey & Company project manager Cholewinski showed that 88% of companies attempt a digital and AI transformation. However, just 25% meaningfully progress in their digital and AI transformation. Furthermore, just 10% of enterprises have AI at scale, and under 5% of scale use-cases deployed are active across full workflows. ‘In the cases where we are seeing value being captured, they are thinking about several use cases together and in an agentic fashion,’ he highlighted. AI assists dealership leads So, what real-world use cases are already being implemented in the automotive retail sector, and what impact is this having? One example is a generative AI-based tool that can tailor and personalise messages for customers and online leads. The unnamed product was built for one of the largest German dealer groups. This means covering 200 different dealerships and a database of over 500,000 existing customers from vehicle sales. From left to right: Peter Cholewinski, McKinsey & Company partner. Dr Lisa Schrewentigges, McKinsey & Company project manager ‘What they struggled with is looking into the lead management and how to have a very structured approach in contacting existing customers in a very fast way, which is also very tailored,’ explained McKinsey & Company project manager Dr Lisa Schrewentigges. In her presentation, she showed that the dealer group previously spent around five to 10 minutes on every customer outreach. They also struggled with how to respond to incoming website leads and how to personalise this interaction. Fast development times ‘What we have done together with them is, within six weeks, develop a generative AI tool, which allowed them to identify the most promising leads. Secondly, tailor the messages towards those leads and be fast in answering those leads,’ she outlined. ‘With generative AI and agentic AI, you can implement those kinds of solutions very fast because you do not need to train the AI anymore. These models are so powerful that you can actually use them off the shelf,’ noted Cholewinski. ‘This is also where the potential lies. You can think about your end-to-end processes, where there is a lot of manual work that you could improve. Then, think about the several use cases that make sense to improve productivity or sales with this technology,’ he added. The sales agent journey Schrewentigges walked through the typical sales agent journey. This starts with selecting a customer and thinking about which promotion to send. Then, interacting with the customer, and in the end, moving this customer towards a decision. ‘Where we helped here was bringing together the customer information that they already have on the system, matching it with third-party data and different website data,’ she said. From left to right: Peter Cholewinski, McKinsey & Company partner. Dr Lisa Schrewentigges, McKinsey & Company project manager ‘Then you have a full, enriched customer profile, identifying the most promising leads and personalising communications with a specific customer, which helps the sales agent convert them to a sale,’ Schrewentigges said. A dashboard then enables the sales agent to see a full customer overview. It can prioritise the customer based on a lead score and suggest specific email campaigns. The dashboard also displays different customer groups, such as existing customers, website leads, and follow-ups. She then showed the typical outcome of this personalised messaging. Various data points can be used by the generative AI to create an individualised email to the customer. ‘They were able to not only send out emails, but also very personalised phone calls based on the information that we put together. This, in the end, led to much faster reply times from website leads, because we had a very standardised approach in answering typical emails, but also it led to much more personalised communication,’ Schrewentigges said. An instant impact? ‘We had a lot of impact regarding the speed of answers, personalised communication, but also in the end, this will ultimately sell cars much faster,’ she stated. The dealer group recorded an increase of more than 20% in conversion rates. Each sales representative recorded an additional 15 to 25 vehicle sales annually on average. This was made possible through a 70% to 80% efficiency gain, which meant more time to sell cars. Furthermore, 10 to 15 times more customers were approached with relevant sales campaigns. However, there were still significant challenges and concerns for the tool to overcome. From left to right: Peter Cholewinski, McKinsey & Company partner. Dr Lisa Schrewentigges, McKinsey & Company project manager ‘You always need to drive a balance between not using too much information because once you go into too many details that the AI might know, it becomes very creepy,’ commented Cholewinski. Additionally, as AI becomes more powerful, could this put jobs in dealerships at risk in the future? ‘Even though generative AI solutions will help with emails, there will always be a personalised component in contacting the dealership, having a phone call, and visiting the car,’ said Schrewentigges.  ‘I think it will, in a certain part, probably affect how vehicles will be sold, but we always need this component. People come to the dealership and want to see and feel a vehicle,’ she explained. Virtual assistants for retailers Elsewhere, Novaco AI provides virtual assistants that can be used on automotive retailer websites. By connecting to their data, the assistants are designed to improve dealership efficiency, automate conversations, and optimise customer interactions. ‘It is connected to inventory, virtual planning, digital work orders, but also your lead management system,’ outlined Novaco AI CEO Maarten Bekkers. The assistant started with Google AI in 2019. After LLMs were released, the tool began utilising them. It is now beginning to use agentic AI models and is bringing its assistant to WhatsApp. The company also provides a virtual assistant for dealership employees to increase their efficiency and find information quickly. The AI companion is also connected to pricing information. ‘So, if somebody calls and asks, “what would it cost to replace my clutch for the car with that number plate?”, you just fill in the question to the companion and it will generate the answer within a few seconds. ‘It is a real virtual employee that works for you,’ said Bekkers. From left to right: Johan Verbois, Co-founder MA5 Used Vehicle Consulting group. Jan-Willem Seeder, CEO JP.cars. Maarten Bekkers, CEO Novaco AI. Nicolas Daive, chief of staff Lizy. Paweł Samczyk, COO Exacto Holding Automotive The assistants can also help dealerships with common queries, freeing up time for employees. ‘Complaint number one at dealerships is that the phone keeps on ringing with the same questions every day. The majority of people who book a service call the dealer. It is the most expensive resource of the dealer is actually booking the service, it is crazy,’ he commented. ‘So, you should turn it around. If people really want to call, they can still call. But in the near future, a virtual assistant will be on the phone, having the same conversation as a human and making a booking,’ Bekkers added. AI’s organisational prowess ‘AI has been instrumental for our success,’ said Lizy’s chief of staff, Nicolas Daive, as he began his presentation. The company is an online B2B car leasing platform offering used vehicles to companies. ‘Used cars are more operationally complex and messy than new cars. Despite that, because you have lower asset value, lower leasing prices and longer holding periods, you can be extremely efficient. With AI, we were able to transform this messy product into a very simple operation,’ highlighted Daive.  ‘To make sure we have the best possible offering, we source vehicles all over Europe, across more than 100 suppliers. This means that we have more than 100 data formats, data types, processes, and ways of working. ‘In the past, working with this number of suppliers would have meant you needed four or five full-time employees due to the complexity it brings. With AI, we were able to do this with half a full-time employee,’ he commented. Daive explained the process of buying cars from a supplier, with a PDF containing data. An employee then forwards the PDF to their AI agent with a few instructions. This includes scheduling a pickup time for the vehicles and pre-pricing them. ‘All that is done from the click of a button. In the past, we probably would have had a full-time employee that is doing a lot of copy and pasting, getting the right data into the right fields, and talking to a lot of departments,’ he noted. ‘Automation is nothing new. Commission is something we have been doing for almost four decades. What is new is that AI allows us to automate chaos. It can take unstructured data, structure it, then send it to the right places,’ concluded Daive.
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How have global EV forecasts adjusted to tariffs?

Tariffs on automotive imports into the US have shaken the industry, but how will electric vehicle (EV) forecasts be affected? Neil King, head of forecasting at EV Volumes, sets out his expectations with Autovista24 editor Tom Geggus. Since taking office in January, US President Donald Trump has imposed import tariffs on countries around the world. The subjects of these duties have been broad, with rates subject to change. Most recently, Trump signed orders easing pressure on carmakers by introducing a mix of credits and relief from duties. Accordingly, these companies will be able to offset a portion of tariff costs on imported parts. Until 30 April 2026, carmakers can claim 3.75% of the manufacturer’s suggested retail price on vehicles built in the US. From 1 May 2026 to 30 April 2027, this rate will drop to 2.5% and then be phased out. https://www.youtube.com/watch?v=U3nIzj9Tc2Q Furthermore, carmakers will not be subjected to stacked tariffs, meaning no cumulative effects from multiple vehicle-related duties. Companies will instead be subject to the highest import rate. So, a carmaker would pay a component’s 25% import duty, but not the on the part’s steel and aluminium as well. How have all these tariff changes impacted global EV expectations? EV Volumes’ latest forecast highlights the impact on the global light-vehicle market, covering passenger cars and light-commercial vehicles. Shake up for global forecasts By the end of 2025, light-vehicle volumes are now expected to grow by 1.2% year on year. This is down from the 1.9% growth outlined in its March forecast. In volume terms, the reduction equates to 600,000 fewer units in 2025 and one million units in 2026. The downgrade is due to the added economic uncertainty in the wake of the new US goods tariffs and a spiralling trade war with China. There is also the expected earlier withdrawal of the Inflation Reduction Act (IRA) in the US. However, the global EV share forecast for 2025 has been increased to 23.6%, compared to 22.7% in the March update. An upgraded outlook in China compensated for the reduction in Northern America and adjustments in Europe and the non-Triad region. EV sales are forecast to grow by 19.2% year-on-year, up from 16% predicted in March. The latest forecast of 21.32 million EV sales globally in 2025 is 700,000 units higher than EV Volumes predicted previously. EVs are forecast to account for 43% of global light-vehicle sales in 2030, rising to a 65.3% share in 2035, and 84.1% in 2040. Uncertainty in Northern America Light vehicle sales in Northern America, including the US and Canada, increased by 2.9% year on year in 2024. This followed 12.4% growth in 2023. The EV share rose to 10.3% in 2024, up from 9.4% in 2023. On 26 March, the US announced a 25% import duty on vehicles. This did come with an adjustment for US parts in vehicles produced in Canada or Mexico. However, even US-built vehicles do not escape unscathed as a 25% tariff applies on the non-US parts. OEMs cannot fully pass on these new tariffs through higher prices without incurring large sales declines. However, this has not happened in Europe since import duties were increased for EVs built in China. According to J.D. Power analysis, the average price of new vehicles in the US is expected to increase by 5% by the end of 2025. This translates to an 8% reduction in the sales rate. However, a ‘pre-tariff bump’ to sales is expected in the second quarter, a trend already recorded in March and April. Prices are then predicted to rise by between 3% and 5% on average in the third quarter. Then the ‘new normal’ of 5% higher prices is expected to take effect from the fourth quarter. Alongside automotive and goods tariffs, EV Volumes has factored another upcoming hurdle into its forecast. It assumes the IRA, which provides EV tax credits, will be withdrawn in the second half of 2025. Forecasts lowered EV Volumes has lowered its 2025 light-vehicle sales forecast for Northern America to 17.67 million units. This equates to a 0.9% year-on-year decline. The long-term outlook has also been reduced due to the lower base. The EV share of light-vehicle sales in Northern America is now predicted to reach 11.1% in 2025. This is down from the 12% forecast in March. In 2030, this is expected to reach 27.4%, growing to a 45.2% share in 2035, and then 64.1% in 2040. BEVs are expected to account for 76.7% of EV sales in 2025. This share is projected to rise to 79.5% in 2026, then reaching 89.7% in 2030, 92.9% in 2035, and 94.2% in 2040. Europe under pressure Europe’s light-vehicle market grew by a modest 1.7% year-on-year in 2024. This followed the 14% registrations growth in 2023. There is uncertainty surrounding the new US goods tariffs and Europe's response. This is in addition to existing regional stresses such as the war in Ukraine. However, EV Volumes does assume a greater risk of rising inflation and energy costs. This may lead to higher interest rates and taxes across the region and downgraded gross-domestic product forecasts. EV Volumes forecasts that light-vehicle sales in Europe, covering Western and Central regions, will grow by 0.15% this year. This is lower than the 0.65% growth predicted in its March forecast. At just under 15 million units, this outlook falls far short of the 18 million light vehicles registered in Europe in 2019. Additionally, the European market is not expected to return to this level during the current forecast horizon to 2040. European EV deliveries fell by 2.2% year on year to 3.07 million units in 2024, representing a 20.5% market share. This is compared to 21.3% in 2023. This was mostly because of changes in EV subsidies. This includes shifts in France, Germany and Ireland. Incentives also fell during the year, especially for PHEVs. Even EV-friendly Norway ended its VAT exemption. Most legacy OEMs could stay safely below their CO2 limits without selling more EVs. There was even a clear year-end push on ICE vehicles in many markets. This was so the models would not count towards the lower average emissions targets from 2025. Positively, more affordable BEVs such as the Citroen e-C3 are rolling out. BYD also has regional expansion plans, as do other Chinese OEMs. Furthermore, Germany is considering a possible reintroduction of BEV incentives. However, this may not be implemented given the current socio-economic climate. BEV growth to continue Considering the latest changes to the EU CO2 emissions targets, EV Volumes forecast that European EV sales will increase by 14.3% this year. Therefore, 3.51 million units will likely be sold by the end of 2025, equating to 23.4% of all light-vehicle sales. This is higher than the 20.5% share achieved in 2024 and the 21.3% gained in 2023. BEV volumes are forecast to grow by 20% this year, accounting for 71.8% of EV sales. Meanwhile, PHEV deliveries are only expected to increase by 2.8%. The rollout of new EVs and the EU’s latest CO2 emissions targets will also influence market developments. EV Volumes foresees EVs capturing 26.4% of European light-vehicle sales in 2026. By 2027, these powertrains are forecast to account for one in three new vehicle registrations. Economic stimulation in China China’s EV growth continued last year, supported by greater price competitiveness. A scrappage scheme was introduced in April 2024, encouraging vehicle replacements through higher incentives. This programme has been extended to 2025, meaning there is continued support for EVs in China. The country is currently facing a challenging economic situation. So, the government is attempting to stimulate domestic consumption while addressing deflation and the BEV price war. State-owned OEMs are seeing considerable support as a result. The spiralling trade war with the US has also compounded the challenge. There are concerns about the country reaching its growth target of 5% this year. EV Volumes now expects the country’s light-vehicle market to reach 26.69 million units in 2025. This equates to 2.7% year-on-year growth. Chinese OEMs will continue to roll out countless new PHEVs and extended-range electric vehicles, exacerbating their appeal. EV Volumes forecasts these powertrains will capture a 44.5% share of the EV mix in 2025. However, BEVs are expected to gain ground from 2026 onwards. In the medium and long term, EV Volumes’ China forecast is not restricted by target shares or capacity limitation. EVs are forecast to account for 52.6% of light-vehicle sales in 2025, and 73.8% in 2030. Come 2035, they are expected to make up 89.3% and 96.5% in 2040. Growth rates could suggest even faster electrification, but EV Volumes remains cautious because of regulatory and economic uncertainties. This forecast for China shows retail sales, not wholesale, for historic and forward volumes. This excludes exported units and inventory build-up. Non-Triad region to see growth Light-vehicle volumes in the non-Triad markets rose for the fourth consecutive year in 2024. EV demand is increasingly supported by a wider availability of products, higher incentives, and lower import duties in some countries. EV sales reached 1.34 million units last year, representing a year-on-year growth of 32.6%. In 2024, the EV share increased to 4.4%, bolstered by EV incentives in countries such as India, Malaysia, Thailand, and Colombia. The region is feeling added economic uncertainty stemming from the new US tariffs, and government responses. EV Volumes has therefore lowered its growth forecast for light-vehicle sales in 2025 to 1.7%. This is down from the 2.3% assumed in March. A strong performance is still anticipated in the first half of 2025. However, an even greater slowdown is now expected in the second half. There is a greater risk if tariffs are applied at the elevated levels in place before the 90-day grace period took effect on 9 April. The 2025 EV share forecast for the non-Triad countries sits at 5.85%, translating to 1.8 million EV sales. Additionally, countries like South Korea and Japan continue to offer financial support for PHEVs. South Korea has even reduced subsidies for BEVs and increased support for hydrogen fuel-cell models. However, incentives and tax breaks could be in jeopardy if governments need to introduce measures to counter an economic downturn. The EV share of non-Triad light-vehicle sales is predicted to rise to 16.8% in 2030, 41.6% in 2035, and 76.7% in 2040. This trails global EV adoption by five to six years. Many developing countries impose high tariffs on vehicle imports. Unless EVs are exempted, these countries will need to develop their own EV industry to catch up with more mature markets.
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The Automotive Update: Big week for BYD

BYD has a big week, Nvidia reveals its latest autonomous technology developments, and many model updates. Autovista24 editor Tom Geggus presents the latest stories in The Automotive Update podcast. This week, carmakers confirmed new artificial intelligence (AI) applications. Europcar revealed plans to address electric vehicle (EV) price parity. Renault unveiled a sporty version of its new Renault 5, and MG gave one of its most popular models a facelift. Subscribe to the Autovista24 podcast and listen to previous episodes on Spotify, Apple and Amazon Music. BYD’s game-changing platform BYD has unveiled its ‘Super e-Platform’. The EV technology could be capable of charging at speeds of 1,000kW Reuters reported. This means the system could deliver 400km of range after five minutes of charge. The new BYD Han L sedan, and Tang L SUV, will be the first models fitted with the technology. The news sent the carmaker’s stock soaring, according to the Wall Street Journal. However, it was not all good news last week. The Financial Times (FT) reported that BYD faces a European Commission investigation. The probe is exploring whether China provided unfair subsidies for its EV plant in Hungary. If the European Commission finds the company has benefited from unfair state aid, penalties may be imposed. The FT also drew attention to a delay in the approval of a BYD plant in Mexico. Meanwhile, the carmaker’s executive vice president, Stella Li, told Autocar there are no plans for BYD plants in Germany or the UK. However, she did confirm to the Independent that the UK will be home to a new research and development centre. Nvidia unveils autonomous developments At its GTC AI conference, technology company Nvidia revealed its latest autonomous and AI-based developments. The business confirmed the launch of Halos, a full-stack safety system. It brings together its hardware and software solutions for autonomous vehicles. It also unveiled an open-source data set to help developers with physical AI projects. Data focused on developing autonomous vehicles will be made available. This includes 20-second clips of traffic scenarios from over 1,000 US cities as well as two dozen European countries. Nvidia also announced some major collaborations at the event, including a tie-up with General Motors (GM). The companies will work together to build custom systems to train AI manufacturing models. GM will also use Nvidia’s Drive AGX for future advanced driver-assistance systems (ADAS) and enhanced safety experiences.  Carmakers increase use of AI Volvo Cars has revealed it will use realistic, AI-generated virtual worlds to develop its safety software, including ADAS. The carmaker can work with incident data gathered from sensors in its new cars. This will allow it to reconstruct and explore how incidents could be avoided. Mercedes-Benz confirmed the deployment of AI features at its Berlin-Marienfelde site. This includes humanoid robots, advanced chatbots and virtual assistants. The site will also soon produce high-performance electric axial-flux motors. EV market developments Japanese carmaker Mazda has outlined a ‘lean asset strategy’ when it comes to electrification. The brand will reduce investment in batteries, production, and EV development, through collaborations and partnerships. It will focus on existing resources as well as more efficient development and manufacturing methods. Meanwhile, Foxconn and Mitsubishi are reportedly close to an EV production deal. According to people familiar with the matter, an announcement is expected in the coming weeks. The FT reports that any venture will allow Mitsubishi to expand its line-up of models at a lower cost. Europcar Mobility Group UK is aiming to bring electric vehicle price parity to its rental offering. As of April, business customers will be able to rent EVs for the same price as an internal-combustion engine counterpart. ‘We understand that cost is a significant factor for businesses considering electric vehicles,’ commented Tom Middleditch, head of electric mobility at Europcar Mobility Group UK. ‘The Europcar EV barometer for 2024 revealed that the cost of purchasing and maintaining an EV is a barrier for around 40% of fleets.’ New EV’s from Renault Renault has revealed an electric reboot of the Renault 5 Turbo and Turbo 2. The Renault 5 Turbo 3E has been built for rallying, drift and track performance, but adapted for the road. The highly customisable model will feature an 800-volt architecture. This means it will be capable of going from 15% to 80% battery in 15 minutes at a 350kw DC charging point. It will arrive in showrooms in 2027, with a limited production of 1,980 units. The carmaker also unveiled the new Renault Espace. The full hybrid vehicle features a redesigned front and rear, new light signatures and body colour. Passenger comfort is enhanced, with new front seats and upholstery, as well as improved soundproofing. Fresh-faced models MG revealed a redesigned MG4. electrive reports that the BEV has been elongated by 11cm and features redesigned styling with softer curves. It also has new EV hardware, including a smaller motor. Aito unveiled revised versions of its M5 and M9 models, both of which have undergone facelifts, electrive wrote. The online platform also reported that Xpeng has launched the latest editions of its G6 and G9 electric SUVs. Both models will get new battery packs with faster charging capabilities and will be available in Europe and China. In the UK, Leapmotor has opened its order books for its affordable T03 and C10 electric vehicles. T03 prices start at £15,995 (€19,090), while the C10 is priced at just £36,500. BYD is also setting its sights on the UK’s small and affordable EV segment with the BYD Dolphin Surf. Known as the Seagull in China, the model is expected to cost below £20,000 in the UK, according to Autocar. BYD has also made the Atto 2 available in Germany according to electrive.

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