Insights

Mobile carriers are flooding the airwaves with catchy commercials boasting about their ability to provide affordable, high-speed home internet. The advertising push aims to build awareness for Fixed Wireless Access (FWA).

No cord? No problem. At least, no loyalty problems. Even though it may be easier to switch streaming service than it is to change cable or satellite providers, customers in the United States are far more loyal to streamers than traditional television providers.

Streaming services may be heading into tougher times. Not only is the competition fierce and cost of acquiring and producing content high; subscribers may be nearing their limit with how many subscriptions they carry and what they spend.