Seguros

Mejorar la fijación de precios de los seguros y controlar el coste de las reclamaciones

En un mercado dinámico, las herramientas de JD Power le permiten tomar decisiones basadas en datos que mejoran la suscripción, la fijación de precios y la gestión de siniestros, reduciendo la incertidumbre y protegiendo su índice combinado.

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Seguros

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El impacto que generamos

Las aseguradoras utilizan la información de JD Power para:

• Mejorar la precisión de la suscripción gracias a los datos de los vehículos a nivel de número de bastidor (VIN)
• Reforzar la coherencia en la fijación de precios y las decisiones de evaluación de riesgos
• Reducir los costes de las reclamaciones mediante una estimación precisa de los gastos
• Comparar el rendimiento con respecto a la experiencia de los clientes y del mercado
• Identificar los riesgos mediante información avanzada sobre los vehículos y el mercado
• Proteger los márgenes con un mejor control de los costes
• Armonizar las decisiones de seguros a lo largo de todo el ciclo de vida de la póliza

Información relacionada

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Purchase Experience Overtakes Brand in Vehicle Purchase Decisions, J.D. Power Finds

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APEAL Scores Continue to Rise; Performance and Technology Experience Become Core Growth Drivers, J.D. Power Finds

SHANGHAI: 11 Jun, 2026 – Owner’s focus on the emotional appeal and excitement of their new vehicle has risen appreciably from last year, with performance, entering and exiting the vehicle and infotainment system driving the higher satisfaction. The overall satisfaction score for internal combustion engine (ICE) vehicles this year is 762 points (on a 1,000-point scale) increasing by 11 points from 2025. according to the China 2026 Automotive Performance, Execution and Layout (APEAL) StudySM. The leading areas of higher satisfaction – vehicle performance, entering and exiting the vehicle and infotainment system—have increased year over year by 21 points, 17 points and 17 points respectively. Additionally, getting in and out of the vehicle and infotainment system also gain significant weight in the overall APEAL index, indicating that ICE vehicle owners are placing greater emphasis on intelligent interaction.
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Confidence in Self-Driving Vehicles Remains Stalled as Safety Concerns and Trust Gaps Persist, JD Power Finds

TROY, Mich.: 11 June 2026 — Awareness of fully automated, self-driving vehicles (AVs) continues to grow, but consumer confidence in the technology is not keeping pace, according to the JD Power 2026 U.S. Mobility Confidence Index (MCI) Study,SM released today. Consumer understanding of AVs improves in 2026, with 58% of consumers correctly identifying full automation, up from 43% in 2024. Despite this progress, fundamental concerns around safety, performance and trust continue to slow adoption—and in some cases, deepen hesitation.
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