U.S. Original Equipment (OE) Tire Satisfaction Study
Measure How OE Tires Shape the Ownership Experience
The U.S. Original Equipment (OE) Tire Customer Satisfaction Study benchmarks owner satisfaction with factory-installed tires after one to two years of use. It provides tire manufacturers and automakers with actionable insights into how tire design, durability, and performance influence perception, loyalty, and repurchase intent.
What the Study Measures
A Comprehensive Benchmark of Factory-Installed Tire Performance
Evaluates passenger, luxury, truck/utility, and performance/sports car satisfaction across four core OE tire attributes:
• Appearance
• Ride
• Wear
• Traction & Handling
Tracks:
• Owner feedback regarding tire problems, replacement behavior and brand loyalty
Includes:
• industry and segment-level data for tire makers and OEMs
How It Works
How the Original Equipment (OE) Tire Satisfaction Study Works
• Surveys original vehicle owners after 12–24 months of use
• Measures satisfaction, performance, problems, and replacement behavior
• Produces industry and segment benchmarks
• Helps identify where tire attributes succeed or fall short
Core Strengths
Better Performance Insights, Stronger Satisfaction
• Identifies which tire attributes drive satisfaction and which cause complaints
• Helps OEMs select suppliers whose tires enhance overall vehicle quality scores
• Provides tire manufacturers with real-world usage data to guide design and marketing decisions
• Creates annual rankings and awards-licensing opportunities for top-performing brands
Business Impact
Reduce Complaints, Improve Performance
• Decreases tire-related problems, warranty claims, and customer dissatisfaction
• Improves collaboration between OEMs and tire suppliers on product quality targets
• Supports stronger vehicle performance across ride, handling, and long-term durability
Key Dates
2026
Fielding: July — December 2025
Publish: March 18, 2026
Press Release: March 19, 2026
Press Release & Award Information
JD Power issues a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Entering into a licensing agreement provides top-ranked brands with the valuable opportunity to market their award-winning performance. As the trusted symbol of excellence, JD Power Awards enhance brand perceptions, drive consumer preference, and differentiate awarded brands in competitive marketplaces.
Profiled Brands
2026 Profiled Brands
BFGoodrich
Bridgestone
Continental
Cooper
Dunlop
Falken
Firestone
General
Giti
Goodyear
Hankook
Kumho
Michelin
Nexen
Nitto
Pirelli
Toyo
Vogue
Yokohama
Who should use it
Designed for Tire and Vehicle Quality Leaders
• Tire manufacturers
• OEM product engineers and quality managers
• Procurement and sourcing teams
• Marketing departments (awards)
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
