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U.S. Medicare Advantage Study

Benchmark Medicare Advantage Member Satisfaction

The U.S. Medicare Advantage Study benchmarks member satisfaction across the largest Medicare Advantage plans, examining experiences from 9,000+ members in 10 key states. The study provides competitive intelligence on how healthcare plans meet member expectations.

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What the Study Measures

A Complete View of Medicare Advantage Performance

Medicare Advantage member satisfaction is measured across eight dimensions:

• Level of trust in health plan performance
• Access to healthcare services
• Saving time or money
• Product and coverage offerings
• Ease of doing business
• People and representatives
• Resolving problems or complaints
• Digital channels

Includes:

• Coverage across ten key states
• Brand-level competitive performance rankings
• PowerSource benchmark reporting
• Performance Report eligibility

how it works

How the Medicare Advantage Study Works

• Surveys 9,000+ Medicare Advantage plan members
• Covers 10 states including California, Texas, and Florida
• Measures member satisfaction across eight experience dimensions
• Fielding begins January 2026 for 2026 study
• Final results publish August 12, 2026
• Press release follows on August 18, 2026

Core Strengths

Understand What Medicare Advantage Members Value

• Link service events to member value perceptions
• Identify service standards that drive higher satisfaction
• Benchmark performance against largest Medicare Advantage plans
• Pinpoint strengths and weaknesses at the state level
• Improve retention and overall plan performance

Business Impact

Improve Medicare Advantage Plan Performance and Member Satisfaction

• Increases member loyalty across the eight-dimension experience model
• Strengthens retention during the annual enrollment period
• Reduces service friction through problem resolution benchmarks
• Aligns coverage and digital tools with member expectations
• Supports above-average rankings across 10 key states

Key Dates

2026

Fielding Begins: January 2026
Final Results: August 12, 2026
Press Release: August 18, 2026(Updated 07/08/2025)

Press Release & Award Information

JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the Medicare Advantage Study as a prerequisite.

Three identical JD Power awards made of clear glass with gold bases and text. Each award features the JD Power logo and the phrase 'The Voice of The Customer'.

Brands Targeted to be Profiled by Region

Profiled Brands

Alabama

Blue Cross and Blue Shield of Alabama
Humana
UnitedHealthcare
Viva Health

California

Aetna Medicare
Alignment Health Plan
Anthem Blue Cross
Blue Shield of California
Central Health Medicare Plan
Humana
Kaiser Permanente
SCAN Health Plan
UnitedHealthcare
Wellcare

Colorado

Humana
Kaiser Permanente
Unitedhealthcare

Florida

Aetna Medicare
Florida Blue
Freedom Health
Humana
UnitedHealthcare
Wellcare

Georgia

Aetna Medicare
Anthem Blue Cross Blue Shield
Humana
UnitedHealthcare

Georgia

Aetna Medicare
Anthem Blue Cross Blue Shield
Humana
UnitedHealthcare

Illinois

Aetna Medicare
Blue Cross Blue Shield of Illinois
Humana
UnitedHealthcare
Wellcare

Michigan

Aetna Medicare
Blue Cross Blue Shield of Michigan
HAP
Humana
Priority Health Medicare
UnitedHealthcare

Minnesota

BlueCross BlueShield Minnesota
Medica
UCare
UnitedHealthcare

Missouri

Aetna Medicare
Anthem Blue Cross and Blue Shield
Humana
UnitedHealthcare

Kentucky

Anthem Blue Cross and Blue Shield
Humana
UnitedHealthcare

Louisiana

Aetna Medicare
Humana
UnitedHealthcare

New York

Aetna Medicare
CDPHP
Excellus Blue Cross Blue Shield
Healthfirst
Highmark Blue Cross Blue Shield
Humana
Independent Health
UnitedHealthcare

North Carolina

Aetna Medicare
Blue Cross NC
Humana
UnitedHealthcare

Pennsylvania

Aetna Medicare
Geisinger Gold
Highmark Blue Cross Blue Shield
Humana
Independence Blue Cross
UnitedHealthcare
UPMC For Life

Ohio

Aetna Medicare
Anthem Blue Cross and Blue Shield
Humana
UnitedHealthcare

Tennessee

BlueCross BlueShield Tennessee
Cigna Healthcare
Humana
UnitedHealthcare

Texas

Aetna Medicare
Blue Cross Blue Shield of Texas
Cigna Healthcare
Humana
UnitedHealthcare
Wellcare
Wellpoint

Virginia

Aetna Medicare
Anthem Blue Cross and Blue Shield
Humana
UnitedHealthcare

Designed for Medicare Advantage Leaders

• Medicare Advantage product executives
• Member experience and retention leaders
• Star Ratings and quality teams
• Marketing and brand leaders
• Digital experience owners
• Strategy and competitive intelligence heads

PowerSource

Insights Available at a Touch of a Button

Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.

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