U.S. Business Wireless Satisfaction Study
Benchmark Business Wireless Satisfaction
The U.S. Business Wireless Satisfaction Study measures overall satisfaction of business customers with their wireless service provider across small business, medium business, and large enterprise segments. It gives providers benchmarks to understand standing and guide strategy.
What the Study Measures
A Complete View of Business Wireless Performance
Satisfaction is measured across six key factors:
• Performance and reliability
• Customer service
• Sales representatives and account executives
• Billing
• Cost of service
• Offerings and promotions
Includes:
• Small, medium, and large enterprise segments
• PowerSource platform access
• Competitor analysis
• Performance Report eligibility
How the Business Wireless Satisfaction Study Works
• Surveys business customers of U.S. wireless providers
• Segments by small (1-19), medium (20-499), and large (500+) employees
• Measures six factors of satisfaction
• 2025 fielding begins June 2025
• Publishes October 7, 2025
• Subscribers access PowerSource for benchmarking
Core Strengths
Grow Your Business Wireless Share
• Determine critical factors impacting business customer satisfaction
• Assess relative performance of wireless carriers
• Identify strengths and weaknesses across business segments
• Inform marketing programs with segment-level insights
• Benchmark against direct business wireless competitors
Business Impact
Win Small, Medium, and Enterprise Business Customers
• Improves retention across small, medium, and enterprise segments
• Prioritizes investment across six satisfaction factors including billing
• Strengthens account executive and sales representative performance
• Differentiates against AT&T, T-Mobile, Verizon, Comcast, Spectrum
• Supports award licensing to win business wireless RFPs
Key Dates
2025
Fielding Begins: June 2025
Publish: October 7, 2025
Press Release: October 7, 2025
2026
Fielding Begins: June 2026
Publish: October 13, 2026
Press Release: October 15, 2026
Press Release & Award Information
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the Business Wireless Satisfaction Study as a prerequisite.
2026 Brands Targeted to be Profiled (final profiled list will be available upon study publication)
Profiled Brands
Small Business (formerly Very Small Business)
AT&T
Comcast Business
Spectrum Business
T-Mobile
Verizon Wireless
Medium Business (formerly Small/Medium Business)
AT&T
Comcast Business
Spectrum Business
T-Mobile
Verizon Wireless
Large Enterprise
AT&T
T-Mobile
Verizon Wireless
Designed for Business Wireless Leaders
• B2B wireless sales executives
• SMB and enterprise segment leaders
• Account management and customer retention teams
• Billing and operations heads
• Marketing and pricing strategists
• Competitive intelligence teams
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
