CA Dealer Financing Satisfaction Study
Learn From Direct Dealer Feedback
The JD Power Dealer Financing Satisfaction Study delivers an independent, dealer-driven view of how financing providers perform across critical touchpoints in the lending relationship. Capturing direct feedback from franchised auto dealers, the study helps lenders understand what drives satisfaction, loyalty, and intent—so they can strengthen partnerships and win more business.
A Complete View of Dealer Financing Relationship Performance
Measures new-vehicle dealer satisfaction with their finance providers and sheds light on the key role that lenders’ sales representatives play in securing new business growth across core segments:
• Captive Premium
• Non-Captive Non-Prime
• Non-Captive Sub-Prime
Tracks:
• Credit staff relationship
• Finance provider offerings
• Funding process
• Sales representative relationship
Includes:
• Diagnostics on relationship management and funding performance
• Dealer-level competitive benchmarks
• Performance dashboard benchmarking each brand’s performance across indices, dimensions, and KPIs.
• In-year wave reporting to track performance trends and movement across key measures.
• Annual rankings and licensing opportunitiess
How the Dealer Financing Study Works
• Surveys franchised auto dealers across financing provider relationships
• Measures satisfaction across key lending and partnership interactions
• Benchmarks performance against competitors and segment leaders
• Applies KPI analysis to identify drivers of satisfaction and intent
• Delivers insights to guide strategy, operations, and relationship improvements
Strengthen Partnerships, Improve Lending Performance
• Provides competitive benchmarks across lenders, segments, and industry performance leaders
• Identifies key drivers of dealer satisfaction across financing relationships and interactions
• Enables deep analysis through online tools and performance tracking platforms
• Delivers executive insights with strategic recommendations and proven best practices
• Includes dealer verbatims to better understand expectations and relationship dynamics
Increase Deal Flow, Strengthen Dealer Loyalty
• Improves dealer satisfaction through targeted enhancements across key relationship touchpoints
• Increases deal flow by strengthening trust and consistency with dealer partners
• Enhances loyalty through improved service, communication, and financing processes
• Strengthens competitive positioning with data-driven performance improvements and insights
• Drives growth by increasing share of wallet across dealer financing relationships
Key Dates
2026
Field Start: February 2026
Publish: May 7, 2026
Press Release: May 14, 2026
Press Release & Award Information
JD Power will issue a national press release that will highlight key findings and trends from the stud(ies) and includes top-to-bottom rankings of the brands in the study that meet JD Power’s predetermined research criteria. The brand(s) that ranks highest in each of the segments profiled and meets predetermined award criteria will have the opportunity to leverage their award publicly through the JD Power award licensing program, which requires subscribing to the study as a prerequisite.
Profiled Brands
Canada Captive
Acura Financial Services
Audi Financial Services
BMW Financial Services
Ford Credit
Genesis Finance
GM Financial
Honda Financial Services
Hyundai Motor Finance
Infiniti Financial Services
Jaguar Land Rover Financial Group
Kia Finance
Lexus Financial Services
Mazda Financial Services
Mercedes-Benz Financial Services
MINI Financial Services
Mitsubishi Motors Financial Services
Nissan Canada Finance
Porsche Financial Services
Subaru Credit Canada
Toyota Financial Services
Volkswagen Financial Services
Volvo Car Financial Services
Canada Non-Captive Non-Prime
iA Auto Finance
RBC Royal Bank
Santander Consumer
Scotia Dealer Advantage
TD Auto Finance
Canada Non-Captive Prime
Caisse Populaire Desjardins
CIBC
General Bank of Canada
National Bank of Canada
RBC Royal Bank
Santander Consumer
Scotiabank
TD Auto Finance
Who should use it
Built for Dealer-Focused Finance Organizations
• Captive auto finance companies
• Banks and credit unions
• Automotive lending and finance teams
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
