U.S. Dealer Financing Satisfaction Study
Understand What Drives Dealer Loyalty in Automotive Finance
The Dealer Financing Satisfaction Study measures satisfaction among OEM-franchised dealers with the largest U.S. auto finance providers—across prime, non-prime, and captive lenders. It evaluates dealer relationships, funding speed, underwriting efficiency, and program support to reveal what truly influences lender preference and business penetration.
What the Study Measures
A Comprehensive Benchmark of Dealer–Lender Relationships
Evaluates dealer–lender relationships across five core segments:
• Captive Premium
• Captive Mass Market
• Non-Captive National Bank
• Non-Captive Regional Bank
• Non-Captive Sub-Prime
Tracks:
• Credit staff relationship
• E-contracting process
• Finance provider offerings
• Funding process
• Sales representative relationship
Includes:
• Diagnostics on relationship management and funding performance
• Dealer-level competitive benchmarks
• Performance dashboard benchmarking each brand’s performance across indices, dimensions, and KPIs.
• In-year wave reporting to track performance trends and movement across key measures.
• Annual rankings and licensing opportunities
How It Works
How the Dealer Financing Satisfaction Study Works
• Captures verified feedback from dealership staff interacting with lenders daily
• Measures satisfaction across credit, funding, e-contracting, and program support
• Segments performance by lender type and dealer segment
• Links satisfaction to dealer preference, loyalty, and share of business
Core Strengths
Understand Borrowers, Reduce Defection
• Reveals service and digital touchpoints driving retention and satisfaction
• Highlights friction areas impacting borrower satisfaction and Net Promoter Score
• Identifies lender strengths and weaknesses relative to key competitors
• Clarifies how borrowers make financing decisions and why they switch
Business Impact
Increase Penetration, Strengthen Dealer Loyalty
• Improves dealer loyalty through stronger credit and field support
• Enables faster funding by identifying underwriting bottlenecks
• Increases penetration as top lenders gain dealer preference
• Aligns programs to local and regional dealer needs
• Provides transparency through dealer-level performance diagnostics
Key Dates
2026
Field Start: April 2026
Publish: August 6, 2026
Press Release: August 11, 2026
Field Start: February 2026
Publish: May 7, 2026
Press Release: May 14, 2026
Press Release & Award Information
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite.
Profiled Brands
2026 Canada Captive Profiled Brands
Acura Financial Services
Audi Financial Services
BMW Financial Services
Ford Credit
Genesis Finance
GM Financial
Honda Financial Services
Hyundai Motor Finance
Infiniti Financial Services
Jaguar Land Rover Financial Group
Kia Finance
Lexus Financial Services
Mazda Financial Services
Mercedes-Benz Financial Services
MINI Financial Services
Mitsubishi Motors Financial Services
Nissan Canada Finance
Porsche Financial Services
Subaru Credit Canada
Toyota Financial Services
Volkswagen Financial Services
Volvo Car Financial Services
2026 Canada Non-Captive Non-Prime Profiled Brands
iA Auto Finance
RBC Royal Bank
Santander Consumer
Scotia Dealer Advantage
TD Auto Finance
2026 Canada Non-Captive Prime
Caisse Populaire Desjardins
CIBC
General Bank of Canada
National Bank of Canada
RBC Royal Bank
Santander Consumer
Scotiabank
TD Auto Finance
2026 U.S. Captive Luxury Prime
Acura Financial Services
Aston Martin Financial
Audi Financial Services
Audi Retail Finance
BMW Financial Services
Cadillac Financial
Genesis Finance
Infiniti Financial Services
Jaguar Land Rover Financial Group
Lexus Financial Services
Lincoln Automotive Financial Services
Maserati Capital USA
McLaren Financial Services
Mercedes-Benz Financial Services
Porsche Financial Services
Volvo Car Financial Services
2026 U.S. Captive Luxury Prime
Acura Financial Services
Aston Martin Financial
Audi Financial Services
Audi Retail Finance
BMW Financial Services
Cadillac Financial
Genesis Finance
Infiniti Financial Services
Jaguar Land Rover Financial Group
Lexus Financial Services
Lincoln Automotive Financial Services
Maserati Capital USA
McLaren Financial Services
Mercedes-Benz Financial Services
Porsche Financial Services
Volvo Car Financial Services
2026 U.S. Captive Mass Market Prime
Ford Credit
GM Financial
Honda Financial Services
Hyundai Motor Finance
Kia Finance America
Mazda Financial Services
MINI Financial Services
NMAC
Southeast Toyota Finance
Stellantis Financial Services
Subaru Motors Finance
Toyota Financial Services
Volkswagen Financial Services
Volkswagen Retail Finance
2026 U.S. Non-Captive National Prime
Ally Financial
Associated Bank
Bank of America
Capital One Auto Finance
Chase Auto
Fifth Third Bank
Huntington National Bank
M&T Bank
PNC Bank
Santander Auto Finance
TD Auto Finance
Truist
U.S. Bank
Wells Fargo Auto
2026 U.S. Non-Captive Regional Prime
Fifth Third Bank
Huntington National Bank
M&T Bank
PNC Bank
Santander Auto Finance
Truist
2026 U.S. Non-Captive Sub Prime
Ally Financial
AmeriCredit
Capital One Auto Finance
Chase Auto
Consumer Portfolio Services
Exeter Finance Corp.
Global Lending Services
Regional Acceptance Corp.
Santander Auto Finance
Wells Fargo Auto
2026 U.S. Credit Unions
America First CU
Security Service Federal CU
Idaho Central CU
Members 1st Federal CU
Space Coast CU
Global Federal CU
Veridian CU
Educational Employees Credit Union (EECU)
Citizens Equity First CU
Ent Federal CU
Suncoast Schools Federal CU
Who should use it
Designed for Teams Focused on Dealer Relationships and Finance Growth
• Dealer Relationship Managers
• Captive finance leadership
• Dealer principals & F&I directors
• OEM sales & dealer development teams
• Field operations & credit policy leaders
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
