U.S. Television Service Provider Satisfaction Study
Measure TV and Streaming Customer Satisfaction Across Providers
The U.S. Television Service Provider Satisfaction Study measures key drivers of satisfaction among subscribers to Cable/Satellite TV and Live TV Streaming services. It delivers insights into attitudes, experiences, and behaviors of video subscribers across regional markets.
What the Study Measures
A Complete View of TV Provider Performance
The study analyzes subscriber attitudes and experiences, tracking drivers like:
• Service reliability
• Programming and content
• Cost and value
• Customer service
• Billing
• Equipment and interface
• Digital tools and apps
• Market share, usage, and churn
Includes:
• Cable/Satellite TV segment (regional)
• Live TV Streaming segment (national)
• Quarterly waves
• PowerSource benchmark reporting
How the Television Service Provider Study Works
• Surveys Cable/Satellite TV and Live TV Streaming subscribers
• Tracks regional performance for Cable/Satellite
• Tracks national performance for Live TV Streaming
• Delivered in four quarterly waves
• 2026 fielding begins August 2025
• Final Wave 4 publishes September 15, 2026
Core Strengths
Win and Keep Video Subscribers
• Understand attitudes and behaviors of TV subscribers
• Determine critical satisfaction factors across U.S. markets
• Track regional Cable/Satellite and national streaming performance
• Monitor market share, usage, and churn quarterly
• Identify strengths and weaknesses to inform marketing
Business Impact
Win in a Streaming-Disrupted Market
• Tracks quarterly churn and market share across Cable, Satellite, and Streaming
• Improves retention through subscriber-validated satisfaction drivers
• Strengthens regional Cable/Satellite and national streaming position
• Differentiates against DIRECTV, Xfinity, Spectrum, and YouTube TV
• Supports award licensing across both TV delivery segments
Key Dates
2025
Fielding Begins: August 2024
Wave 1 Publish: January 7, 2025
Wave 2 Publish: March 11, 2025
Wave 3 Publish: June 10, 2025
Wave 4 Publish: (Final): September 16, 2025
Press Release: September 18, 2025 2026 U.S TELEVISION SERVICE PROVIDER STUDY MILESTONES2026
2026
Fielding Begins: August 2025
Wave 1 Publish: January 6, 2026
Wave 2 Publish: March 11, 2026
Wave 3 Publish: June 9, 2026
Wave 4 Publish: (Final): September 15, 2026
Press Release: September 17, 2026
Press Release & Award Information
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the Television Service Provider Satisfaction Study as a prerequisite.
2025 & 2026 Brands Targeted to be Profiled (final profiled list will be available upon study publication)
Profiled Brands
Cable/Satellite TV – National
COX Contour TV
DIRECTV
DISH
Optimum TV
Spectrum
Verizon Fios TV
Xfinity
Live TV Streaming – National
DIRECTV STREAM
Fubo
Hulu + Live TV
Sling TV
YouTube TV
Designed for TV and Streaming Leaders
• Pay-TV and streaming marketing executives
• Product and content strategy heads
• Customer experience and retention leaders
• Billing and operations teams
• Regional market managers
• Competitive intelligence teams
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
