U.S. Sales Satisfaction Index (SSI) Study
Understand the Experience That Drives the Sale
The U.S. Sales Satisfaction Index (SSI) evaluates the entire new-vehicle purchase journey—from initial online research and dealership contact through negotiation, financing, and vehicle delivery. SSI reveals the moments that matter most and how they influence satisfaction, conversion, and long-term loyalty.
What the Study Measures
A Complete View of the Purchase Experience
Evaluates satisfaction across key sales journey elements:
• Dealership selection and salesperson interaction
• Negotiation and F&I process
• Facility and vehicle delivery
Tracks:
• Digital and in-person retail experiences
• Rejecter behavior and lost sales insights
How It Works
How the Sales Satisfaction Index (SSI) Study Works
• Captures verified buyer feedback across digital and in-store interactions
• Includes rejecter data to understand where brands lose potential customers
• Measures satisfaction across the full purchase journey
• Provides competitive benchmarking across brands and segments
Core Strengths
Better Sales Insights, Stronger Performance
• Identifies what drives positive and negative purchase experiences
• Quantifies the influence of digital tools, online research, and salesperson behavior
• Supports dealer process improvements and OEM network strategy
• Creates annual rankings and awards-licensing opportunities for top-performing brands
Business Impact
Reduce Friction, Increase Conversion
• Improves sales processes to increase satisfaction and close rates
• Strengthens brand reputation for customer experience excellence
• Helps dealers and OEMs align training and digital retail investments to what buyers value most
Key Dates
2026
Fielding: June — September 2026
Publish: December 2, 2026
Press Release: December 3, 2026
Press Release & Award Information
JD Power issues a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Entering into a licensing agreement provides top-ranked brands with the valuable opportunity to market their award-winning performance. As the trusted symbol of excellence, JD Power Awards enhance brand perceptions, drive consumer preference, and differentiate awarded brands in competitive marketplaces.
Profiled Brands
Mass Market Brands
Buick
Chevrolet
Chrysler
Dodge
Ford
GMC
Honda
Hyundai
Jeep
Kia
Mazda
MINI
Mitsubishi
Nissan
Ram
Subaru
Toyota
Volkswagen
Premium Brands
Acura
Alfa Romeo
Audi
BMW
Cadillac
Genesis
Infiniti
Jaguar
Land Rover
Lexus
Lincoln
Maserati
Mercedes-Benz
Porsche
Volvo
Who should use it
Designed for Retail and Digital Strategy Teams
• OEM sales organizations
• Marketing departments (awards)
• Digital retail strategy and transformation leaders
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
