North America Hotel Guest Satisfaction Study
From Guest Feedback to Actionable Insight
The JD Power North America Hotel Guest Satisfaction Study delivers a comprehensive view of how guests experience hotel brands across North America—from pre-arrival communications through checkout. Based on feedback from recent hotel stays, the study helps hotel brands understand what matters most to guests and how performance impacts satisfaction, loyalty, and revenue.
A Complete View of the Hotel Guest Experience
The study measures eight key guest experience dimensions:
• Reservation and pre-stay
• Check-in experience
• Guest room quality
• Staff service
• Hotel facilities
• Food and beverage
• Technology and connectivity
• Overall value perception
Includes:
• Hotel segment benchmarking
• Brand performance comparisons
• Guest lifecycle insights
• Competitive analysis
How the Hotel Guest Satisfaction Study Works
• Surveys guests based on recent hotel stays across North America
• Measures satisfaction across the full guest journey lifecycle
• Segments results by hotel category and market segment
• Applies KPI analysis to identify highest-impact improvement opportunities
• Provides benchmarking and consulting insights to guide strategic decisions
Improve Guest Experience, Strengthen Brand Performance
• Provides competitive benchmarks across brands, segments, and top-performing hotel companies
• Identifies key drivers of guest satisfaction across the entire stay lifecycle
• Enables deep analysis through online platforms and performance tracking tools
• Delivers executive insights with recommendations and best practices for improvement
• Supports operational and brand decisions with actionable guest feedback insights
Increase Loyalty, Drive Revenue Growth
• Improves guest retention through targeted enhancements across key experience touchpoints
• Increases incremental revenue through stronger guest satisfaction and repeat bookings
• Strengthens brand loyalty by aligning experiences with evolving guest expectations
• Enhances reputation through consistent delivery of high-quality guest experiences
• Supports profitability by prioritizing investments that deliver measurable ROI impact
Key Dates
2026
Fielding Begins: June 2025
First Data Publish: October 21, 2025
Second Data Publish: January 13, 2026
Third Data Publish: April 14, 2026
Final Results and Press Release: July 14, 2026
2027
Fielding Begins: June 2026
First Data Publish: October 14, 2026
Second data publish: January 12, 2027
publish: April 13, 2027
press release: July 13, 2027
*Subject to change; updated 04/28/2026
Press Release & Award Information
JD Power issues a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Entering into a licensing agreement provides top-ranked brands with the valuable opportunity to market their award-winning performance. As the trusted symbol of excellence, JD Power Awards enhance brand perceptions, drive consumer preference, and differentiate awarded brands in competitive marketplaces.
Profiled Brands
Luxury
Conrad Hotels & Resorts
Destination Hotels by Hyatt
Fairmont
Four Seasons
Grand Hyatt
InterContinental Hotels & Resorts
JW Marriott
Loews Hotels
The Luxury Collection
Omni Hotels & Resorts
The Ritz-Carlton
W Hotels
Waldorf Astoria
Upper Upscale
Autograph Collection
Canopy by Hilton
Curio Collection by Hilton
Embassy Suites by Hilton
Graduate Hotels
Hard Rock Hotels
Hilton Hotels & Resorts
Hotel Indigo
Hyatt Centric
Hyatt Regency
Kimpton
Le Meridien
Margaritaville Hotels & Resorts
Marriott Renaissance Hotels
Royal Sonesta
Sheraton
Tapestry Collection by Hilton
Tribute Portfolio
Westin Hotels & Resorts
Upscale
AC Hotels by Marriott
Aloft Hotels
Ascend Hotel Collection
BW Premier Collection by Best Western (2026 study only)
Cambria Hotels
Courtyard by Marriott
Crowne Plaza
Delta Hotels
DoubleTree by Hilton
Drury Hotelselement
Four Points by Sheraton
Hilton Garden Inn
Hyatt Place
Radisson by Choice
Sonesta Hotels
Sonesta Select
SpringHill Suites by Marriott
Wyndham Hotels
Upscale Extended Stay
Homewood Suites by Hilton
Hyatt House
Residence Inn
Staybridge Suites
Upper Midscale
Best Western Plus
Clarion
Comfort Inn
Comfort Suites
Country Inn & Suites by Choice
Fairfield by Marriott
Hampton by Hilton
Holiday Inn
Holiday Inn Express
La Quinta by Wyndham
Trademark Collection by Wyndham
Wyndham Garden
Upper Midscale
Best Western Plus
Clarion
Comfort Inn
Comfort Suites
Country Inn & Suites by Choice
Fairfield by Marriott
Hampton by Hilton
Holiday Inn
Holiday Inn Express
La Quinta by Wyndham
Trademark Collection by Wyndham
Wyndham Garden
Upper Midscale/Midscale Extended Stay
Candlewood Suites
Extended Stay America Suites
Extended Stay America Premier Suites (2026 study only)
Hawthorn Suites by Wyndham
Home2 Suites by Hilton
MainStay Suites
Sonesta ES Suites
Sonesta Simply Suites
TownePlace Suites by Marriott
Midscale
America Inn by Wyndhamavid by IHG (New brand to 2027 study)
Baymont by Wyndham
Best Western
Quality Inn
Ramada by Wyndham
Sleep Inn
Spark by Hilton (2026 study only)
Tru by Hilton
Wingate by Wyndham
Economy Extended Stay
Extended Stay America Select Suites
HomeTowne Studios by Red Roof
InTown Suites
Suburban Studios
WoodSpring Suites
Economy
Americas Best Value Inn
Days Inn by Wyndham
EconoLodge
Howard Johnson by Wyndham
Microtel Inn & Suites by Wyndham
Motel 6
OYO
Red Roof Inn
Rodeway Inn
Studio 6
Super 8 by Wyndham
SureStay
Travelodge by Wyndham
Who should use it
Designed for Hospitality and Brand Leaders
• Hotel owners and operators
• Brand and operations leadership teams
• Customer experience and loyalty teams
• Strategy, insights, and analytics teams
• Revenue management and marketing teams
PowerSource
Insights Available at a Touch of a Button
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
