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      • News

        Vehicle Configuration Complexity and Strong Used-Vehicle Market Wreak Havoc on Auto Insurance Valuation Models and Carrier Profitability 

        8 April 2026 Read More

        Press Release

        Purchase Experience Overtakes Brand in Vehicle Purchase Decisions, J.D. Power Finds

        18 June 2026
        SHANGHAI: 18 Jun, 2026 – As the automotive market in China nears saturation and price competition continues to increase, the purchase experience has replaced brand loyalty as the primary differentiator among consumers. According to the J.D. Power 2026 China Purchase Experience Index (PXI) Study, new energy vehicles (NEVs) lead internal combustion engine (ICE) vehicles by 13 points, with advantages in showroom experience, test drives and customer follow-up. Strengths for ICE vehicles include the in-store experience. The study, formerly the J.D. Power China Sales Satisfaction Index (SSI) Study, shifts the lens from sales satisfaction to focus on the customer purchase experience and emotional aspects of the process to provide the industry with a new tool to measure new-vehicle owners’ purchase experience between two and six months of ownership.
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        Global sales of new PHEVs continue to fall

        17 June 2026
        Plug-in hybrids (PHEVs) have endured a tough start to 2026. Sales of new models fell year on year in January, February, March and April. But how have individual models fared?
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